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Heap Pricing

Heap · Analytics & Data

Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.

In other words, Heap is worth it for product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs. Steep learning curve for defining meaningful cohorts; the autocapture superpower is also a signal-to-noise problem. Native integrations with Segment, Snowflake, Salesforce, and 100+ tools. Downside: opaque pricing (custom quotes only, typically $3.6K+/year), and autocapture volumes can be overwhelming without event governance.

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Pricing summary

Starting price
$300/mo
Pricing model
Per-user subscription

Per user / per month

Key limit
Varies by plan

Depends on tier

Free trial
Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Heap's website
Machine-readable pricing: pricing.md ↓
Alternatives to consider

Structured event tracking preferred? Pick Amplitude or Mixpanel. Open-source alternative? PostHog (self-hostable, free).

All plans

See a plain-English answer to “How much does Heap cost?” →

PlanMonthlyAnnualKey limit
Free
Free
Free
10,000 sessions per month
GrowthEntry tier
$300
$300
~$3,600/yr, more sessions + advanced analytics
Enterprise
Custom
Custom
typically $30K-100K/yr, unlimited sessions + support

Pricing under review · View source →

Price history

Price tracking is just getting started for Heap. Full history will build as we log changes. See what we have so far →

Common questions about Heap

Is Heap worth it?
Heap is worth it for product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs.
What are the pricing tiers of Heap?
Heap has 3 plans: Free (free), Growth ($300/mo), Enterprise (custom).

Frequently asked questions

About Heap pricing.

Heap pricing starts at $300/month on monthly billing. Enterprise pricing is custom-quoted.

Heap offers a free plan with limitations, but no separate free trial of paid tiers.

Heap has 3 publicly-priced tiers as of September 26, 2026: • Free — free. 10,000 sessions per month. • Growth — $300/mo ($300/mo billed annually). ~$3,600/yr, more sessions + advanced analytics. • Enterprise — custom-priced. typically $30K-100K/yr, unlimited sessions + support.

Heap's pricing has been stable since Nov 4, 2026. See full history at /tools/heap/price-history.

Heap is on the premium end of Analytics & Data pricing at $300/month. Of the 14 Analytics & Data tools we track with published entry prices, only 1 are more expensive. The cheapest option in this category is Plausible at $9/month.

At a glance

Pricing transparency
Partial

Not the right fit?

See alternatives to Heap