Amplitude vs Heap: Pricing Comparison (2026)
Amplitude starts at $61/mo. Heap starts at $300/mo. Amplitude is $239/mo cheaper on the entry tier than Heap.
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
All plans compared
| # | Plan | Amplitude monthly | Amplitude annual | Heap monthly | Heap annual |
|---|---|---|---|---|---|
| 1 | Starter / Free | 0 | 0 | 0 | 0 |
| 2 | Plus / Growth | 61 | 49 | 300 | 300 |
| 3 | Growth / Enterprise | custom | custom | custom | custom |
| 4 | Enterprise | custom | custom | — | — |
What each is best for
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
At a glance
| Amplitude | Heap | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $61/mo | $300/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | July 25, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.