Amplitude vs Heap — Pricing, Plans, and Verified Costs (2026)
Amplitude starts at $49/mo. Heap starts at $300/mo. Amplitude is $251/mo cheaper on the entry tier than Heap.
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
All plans compared
| Tier role | Plan | Amplitude monthly | Amplitude annual | Heap monthly | Heap annual |
|---|---|---|---|---|---|
| Free / starter | Starter / Free | Free | Free | Free | Free |
| Entry paid | Plus / Growth | $49 | $49 | $300 | $300 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Amplitude is worth it if… Amplitude is the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions. Plus starts usage-based scaling per event; Growth is where enterprise features live.
Heap is worth it if… product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Amplitude over Heap if…
Choose Amplitude if…
- You're comfortable with Amplitude's from $49/mo entry point.
- You match the profile Amplitude is built for: the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Heap if…
- You're comfortable with Heap's from $300/mo entry point.
- You match the profile Heap is built for: product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Amplitude | Heap | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $49/mo | $300/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | September 11, 2026 | September 15, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 15, 2026. Tracked daily.