Amplitude vs Hotjar: Pricing Comparison (2026)
Amplitude starts at $61/mo. Hotjar starts at $39/mo. Hotjar is $22/mo cheaper on the entry tier than Amplitude.
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
All plans compared
| # | Plan | Amplitude monthly | Amplitude annual | Hotjar monthly | Hotjar annual |
|---|---|---|---|---|---|
| 1 | Starter / Free | 0 | 0 | 0 | 0 |
| 2 | Plus / Observe Plus | 61 | 49 | 39 | 32 |
| 3 | Growth / Observe Business | custom | custom | 99 | 80 |
| 4 | Enterprise / Observe Scale | custom | custom | 213 | 171 |
What each is best for
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
At a glance
| Amplitude | Hotjar | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $61/mo | $39/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Freemium |
| Last verified | July 25, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.