How much does Hotjar cost in 2026?
Hotjar's cheapest paid plan is Observe Plus at $39/month, or $32/month billed annually (18% off). The full tier structure runs from Free through Observe Scale at $213/month across 4 plans. Hotjar sits in the Analytics & Data category, where SaaS Price Hub tracks 19 tools with verified pricing. Pricing is currently under review.
Pricing under review
Does Hotjar have a free plan?
Yes. Hotjar offers a permanent free plan covering daily session cap. Paid plans start at $39/month.
What are all the Hotjar pricing tiers?
Hotjar publishes 4 plans:
- •Free: free — daily session cap
- •Observe Plus: $39/month ($32/month billed annually) — heatmaps + recordings
- •Observe Business: $99/month ($80/month billed annually) — funnels + integrations
- •Observe Scale: $213/month ($171/month billed annually) — API access + CSM
Is Hotjar priced per seat, per usage, or hybrid?
Hotjar is priced freemium (Freemium), with sessions/month as the limit that drives cost.
How often does Hotjar change its pricing?
SaaS Price Hub has recorded no tracked list-price change for Hotjar in the last 12 months. Prices are sourced from the vendor's own page; verification cadence varies by tool, so check the tool page for its last confirmation date.
Full Hotjar price historyWhere can I find Hotjar's official pricing page?
Hotjar publishes its own pricing at www.hotjar.com/pricing.
Hotjar official pricing pageCompare Hotjar pricing to alternatives
Quick facts about Hotjar pricing
- Pricing model
- Freemium
- Key limit metric
- Sessions/month
- Free plan
- Yes
- Free trial
- No separate trial
- Enterprise pricing
- Available (custom quote)
- Native currency
- USD
- Category
- Analytics & Data
Who is Hotjar best for?
In other words, Hotjar is worth it for product/marketing teams (5-100) that want session recordings + heatmaps + on-site surveys — the qualitative data behind why users behave the way they do. Observe covers session-based analytics; Ask adds surveys; Engage adds interviews. Very easy setup (one script tag). Native integrations with Slack, Segment, HubSpot, and 100+ tools. Downside: migration to Contentsquare platform through 2026 creates roadmap uncertainty, and per-session pricing scales fast on high-traffic sites.
What is Hotjar not for?
Just heatmaps + basic recording? Pick Microsoft Clarity (free forever). Full product analytics + funnels? Amplitude or Mixpanel.
Hotjar plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| Free | 0 | 0 | daily session cap |
| Observe Plus | 39 | 32 | heatmaps + recordings |
| Observe Business | 99 | 80 | funnels + integrations |
| Observe Scale | 213 | 171 | API access + CSM |
Answer generated from SaaS Price Hub's vendor-sourced pricing tracker; verification cadence varies by tool. Last updated October 1, 2026.
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