How much does Hotjar cost in 2026?
Direct answer
Hotjar costs $39 per month on the Observe Plus plan ($32/mo billed annually) as of July 25, 2026. Hotjar has 4 pricing tiers total, ranging from $39 to $213/month. Enterprise pricing is custom-quoted.
Full tier breakdown for Hotjar: Free: free — daily session cap; Observe Plus: $39/mo ($32/mo annual) — heatmaps + recordings; Observe Business: $99/mo ($80/mo annual) — funnels + integrations; Observe Scale: $213/mo ($171/mo annual) — API access + CSM.
Hotjar plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| Free | 0 | 0 | daily session cap |
| Observe Plus | 39 | 32 | heatmaps + recordings |
| Observe Business | 99 | 80 | funnels + integrations |
| Observe Scale | 213 | 171 | API access + CSM |
Answer generated from SaaS Price Hub's daily-verified pricing tracker. Last updated July 25, 2026.
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