AssemblyAI vs Retell AI — Pricing, Plans, and Verified Costs (2026)
AssemblyAI and Retell AI both start at Free on their entry tier.
See price history: AssemblyAI · Retell AI
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- AssemblyAI (Per Usage) — AssemblyAI bills purely on usage. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Retell AI (Per Usage) — Retell AI bills purely on usage — PAYG. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Speech AI platform for developers — long-form audio transcription, speaker diarization, and Universal-2 speech understanding models. Usage-based pricing: Best model at $0.37/hr audio, Nano tier at $0.12/hr. Pay-as-you-go with $50 free credit. Popular with podcast platforms, meeting recorders, and companies building on top of long-form audio.
AI voice agent platform. PAYG at $0.07+/min base ($10 free credits, 20 free concurrent calls); real all-in cost $0.13–0.31/min. Enterprise drops to $0.05+/min base rate. Supports GPT-5.x variants and Claude 4.5/4.6 Sonnet; Fast Tier LLM adds 1.5–2× charge for lower latency. Direct competitor to Vapi and Bland AI.
All plans compared
| Tier role | Plan | AssemblyAI monthly | AssemblyAI annual | Retell AI monthly | Retell AI annual |
|---|---|---|---|---|---|
| Free / starter | Pay-as-you-go: Universal-2 (async) / PAYG | Free | Free | Free | Free |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
AssemblyAI is worth it if… developers processing long-form audio at scale — podcasts, recorded meetings, call recordings. The per-hour pricing works out cheaper than Deepgram for batch transcription (as opposed to real-time streaming).
Retell AI is worth it if… developers who want a slightly more opinionated voice stack than Vapi — bundled defaults that ship faster, with paid unlocks for premium voices and Fast Tier LLM latency. Free credits make prototyping frictionless.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose AssemblyAI over Retell AI if…
Choose AssemblyAI if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile AssemblyAI is built for: developers processing long-form audio at scale — podcasts, recorded meetings, call recordings.
- You need a general-purpose voice agents & speech/audio option rather than a vertical-specific one.
Choose Retell AI if…
- You want bundled defaults that ship faster than assembling components yourself.
- You're building voice agents where developer experience and UI matter more than stack flexibility.
- You want premium voices and low-latency model tiers behind a simple paid unlock.
At a glance
| AssemblyAI | Retell AI | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | Free | Free |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | September 20, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 20, 2026. Tracked daily.