Brevo vs Buffer: pricing, plans, and positioning compared

Verified pricing and side-by-side plan structures. Updated daily.

Side-by-side comparison

	Brevo Marketing & Email	Buffer Marketing & Email
Entry price	$9/mo	$6/mo
Annual discount	−10%	−17%
Free plan	Yes	Yes
Number of tiers	—	3
Positioning	French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.	Social media scheduling and analytics from a fully-remote 80-person company known for radical transparency (publishes salaries, revenue publicly). Positioned as the alternative to Hootsuite for small businesses and creators. Distinctive for its calm, no-upsell culture. Priced $6-$120/mo across four tiers. Losing ground to Hootsuite (enterprise) and Later (Instagram-first) but still profitable and cash-generative.
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