Brevo vs ConvertKit — Pricing, Plans, and Verified Costs (2026)
Brevo starts at $9/mo. ConvertKit starts at $39/mo. Brevo is $30/mo cheaper on the entry tier than ConvertKit.
See price history: Brevo · ConvertKit
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Brevo (Per Usage) — Brevo bills purely on usage — Emails/month. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- ConvertKit (Per Usage) — ConvertKit bills purely on usage — Subscribers. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
Email platform built specifically for creators and course sellers, rebranded from ConvertKit to Kit in 2024. Distinctive for tag-based (not list-based) subscriber management, which fits how creators segment audiences. Popular with newsletter operators, course creators, and one-person media businesses. Free plan up to 10K subscribers, paid plans add automation and commerce features. Facing pressure from Beehiiv (creator-native) and Substack (built-in monetization).
All plans compared
| Tier role | Plan | Brevo monthly | Brevo annual | ConvertKit monthly | ConvertKit annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | — / Creator | — | — | $39 | $33 |
| Pro / power | — / Creator Pro | — | — | $79 | $66 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Brevo is worth it if… Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling. Free tier is generous (unlimited contacts, 300 emails/day); Starter and Business scale by monthly emails, not contacts — unique among ESPs.
ConvertKit is worth it if… ConvertKit (now Kit) is worth it for creators — authors, coaches, course sellers, newsletter operators — who need subscriber-first email marketing with strong tagging, landing pages, and one-click resends. Free covers up to 10K subscribers; Creator adds automations; Creator Pro adds Facebook custom audiences and referral tracking.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Brevo over ConvertKit if…
Choose Brevo if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Brevo is built for: Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose ConvertKit if…
- You want to pay only for actual usage (per usage, from $39/mo).
- You match the profile ConvertKit is built for: ConvertKit (now Kit) is worth it for creators — authors, coaches, course sellers, newsletter operators — who need subscriber-first email marketing with strong tagging, landing pages, and one-click resends.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Brevo | ConvertKit | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $9/mo | $39/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | September 12, 2026 | September 14, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 14, 2026. Tracked daily.
Frequently asked questions
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Common questions about Brevo and ConvertKit
- How much does Brevo cost in 2026?
- Does Brevo have a free plan?
- How often does Brevo change prices?
- What are the best Brevo alternatives in 2026?
- How much does ConvertKit cost in 2026?
- Does ConvertKit have a free plan?
- How often does ConvertKit change prices?
- What are the best ConvertKit alternatives in 2026?