Brevo vs Hootsuite: Pricing Comparison (2026)
Brevo starts at $9/mo. Hootsuite starts at $99/mo. Brevo is $90/mo cheaper on the entry tier than Hootsuite.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
All plans compared
| # | Plan | Brevo monthly | Brevo annual | Hootsuite monthly | Hootsuite annual |
|---|---|---|---|---|---|
| 1 | Standard | — | — | 99 | 99 |
| 2 | Professional | — | — | 199 | 199 |
| 3 | Advanced | — | — | 399 | 399 |
| 4 | Enterprise | — | — | custom | custom |
What each is best for
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
At a glance
| Brevo | Hootsuite | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $9/mo | $99/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | July 31, 2026 | August 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 12, 2026. Tracked daily.