Brevo vs Hootsuite — Pricing, Plans, and Verified Costs (2026)
Brevo starts at $9/mo. Hootsuite starts at $99/mo. Brevo is $90/mo cheaper on the entry tier than Hootsuite.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Brevo (Per Usage) — Brevo bills on usage — Emails/month on top of a paid plan starting at $9/mo. The plan includes an allowance; anything beyond it is metered.
- Hootsuite (Unknown model) — Hootsuite bills on a fixed plan from $99/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
All plans compared
| Tier role | Plan | Brevo monthly | Brevo annual | Hootsuite monthly | Hootsuite annual |
|---|---|---|---|---|---|
| Entry paid | — / Standard | — | — | $99 | $99 |
| Mid tier | — / Professional | — | — | $199 | $199 |
| Pro / power | — / Advanced | — | — | $399 | $399 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Brevo is worth it if… Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling. Free tier is generous (unlimited contacts, 300 emails/day); Starter and Business scale by monthly emails, not contacts — unique among ESPs.
Hootsuite is worth it if… marketing teams (3-100 people) managing 10+ social accounts across multiple brands or regions — particularly if you need approval workflows, compliance controls, or deep listening. Standard covers solo social managers (10 accounts); Professional unlocks unlimited accounts + trend forecasting; Advanced adds team collaboration + approvals; Enterprise adds SSO + compliance.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Brevo over Hootsuite if…
Choose Brevo if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Brevo is built for: Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Hootsuite if…
- You're comfortable with Hootsuite's from $99/mo entry point.
- You match the profile Hootsuite is built for: marketing teams (3-100 people) managing 10+ social accounts across multiple brands or regions — particularly if you need approval workflows, compliance controls, or deep listening.
- You're building for healthcare.
At a glance
| Brevo | Hootsuite | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $9/mo | $99/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Verification | Verified September 3, 2026 | Verified August 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 25, 2026. Tracked daily.