Brevo vs Mailerlite — Pricing, Plans, and Verified Costs (2026)
Brevo starts at $9/mo. Mailerlite starts at $12/mo. Brevo is $3/mo cheaper on the entry tier than Mailerlite.
See price history: Brevo · Mailerlite
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Brevo (Per Usage) — Brevo bills purely on usage — Emails/month. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Mailerlite (Per Usage) — Mailerlite bills purely on usage — Subscribers. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
French all-in-one marketing platform (formerly Sendinblue), positioned as the alternative to Mailchimp with better transactional email and SMS built in. Distinctive for pricing per email sent (not per contact) — flips Mailchimp's model on its head and saves money for teams with large-but-inactive lists. Priced $9-$18/mo for entry tiers. Popular with European SMBs and e-commerce.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
All plans compared
| Tier role | Plan | Brevo monthly | Brevo annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | — / Comfort | — | — | $12 | $10.8 |
| Pro / power | — / Power | — | — | $25 | $22.5 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Brevo is worth it if… Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling. Free tier is generous (unlimited contacts, 300 emails/day); Starter and Business scale by monthly emails, not contacts — unique among ESPs.
Mailerlite is worth it if… creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity. Free covers newsletters with under 250 subs (post-July 2026 cut); Comfort adds landing pages, automations, and covers up to 500 subs.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Brevo over Mailerlite if…
Choose Brevo if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Brevo is built for: Brevo (formerly Sendinblue) is worth it for SMBs that need email + SMS + WhatsApp + basic CRM — particularly if you're European and value GDPR-first tooling.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Mailerlite if…
- You want to pay only for actual usage (per usage, from $12/mo).
- You match the profile Mailerlite is built for: creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Brevo | Mailerlite | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $9/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | September 12, 2026 | September 13, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.
Frequently asked questions
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Common questions about Brevo and Mailerlite
- How much does Brevo cost in 2026?
- Does Brevo have a free plan?
- How often does Brevo change prices?
- What are the best Brevo alternatives in 2026?
- How much does Mailerlite cost in 2026?
- Does Mailerlite have a free plan?
- How often does Mailerlite change prices?
- What are the best Mailerlite alternatives in 2026?