Buffer vs Insightly — Pricing, Plans, and Verified Costs (2026)
Buffer starts at $6/mo. Insightly starts at $29/mo. Buffer is $23/mo cheaper on the entry tier than Insightly.
Social media scheduling and analytics from a fully-remote 80-person company known for radical transparency (publishes salaries, revenue publicly). Positioned as the alternative to Hootsuite for small businesses and creators. Distinctive for its calm, no-upsell culture. Priced $6-$120/mo across four tiers. Losing ground to Hootsuite (enterprise) and Later (Instagram-first) but still profitable and cash-generative.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
All plans compared
| Tier role | Plan | Buffer monthly | Buffer annual | Insightly monthly | Insightly annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Essentials / Plus | $6 | $5 | $29 | $29 |
| Mid tier | — / Professional | — | — | $49 | $49 |
| Pro / power | — / All-in-One Plus | — | — | $349 | $349 |
| Teams | Team / — | $12 | $10 | — | — |
| Enterprise | — / Enterprise | — | — | $99 | $99 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Buffer is worth it if… solo creators and small marketing teams (1-10 people) that need reliable scheduling across Instagram, LinkedIn, X, Facebook, TikTok, and Threads — without Sprout Social's enterprise pricing. Free plan covers 3 channels; Team adds analytics and collaboration.
Insightly is worth it if… Insightly is ideal for small-to-mid businesses wanting an all-in-one CRM + Marketing + Service without stitching multiple tools.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Buffer over Insightly if…
Choose Buffer if…
- You want fixed-price predictability (per seat, from $6/mo).
- You match the profile Buffer is built for: solo creators and small marketing teams (1-10 people) that need reliable scheduling across Instagram, LinkedIn, X, Facebook, TikTok, and Threads — without Sprout Social's enterprise pricing.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Insightly if…
- You want fixed-price predictability (per seat, from $29/mo).
- You match the profile Insightly is built for: ideal for small-to-mid businesses wanting an all-in-one CRM + Marketing + Service without stitching multiple tools.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Buffer | Insightly | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $6/mo | $29/mo |
| Enterprise available | No | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.
Frequently asked questions
See other alternatives in Marketing & Email
Explore more alternatives
Common questions about Buffer and Insightly
- How much does Buffer cost in 2026?
- Does Buffer have a free plan?
- How often does Buffer change prices?
- What are the best Buffer alternatives in 2026?
- How much does Insightly cost in 2026?
- Does Insightly have a free plan?
- How often does Insightly change prices?
- What are the best Insightly alternatives in 2026?