Buffer vs Mailerlite: Pricing Comparison (2026)
Buffer starts at $6/mo. Mailerlite starts at $12/mo. Buffer is $6/mo cheaper on the entry tier than Mailerlite.
See price history: Buffer · Mailerlite
Social media scheduling and analytics from a fully-remote 80-person company known for radical transparency (publishes salaries, revenue publicly). Positioned as the alternative to Hootsuite for small businesses and creators. Distinctive for its calm, no-upsell culture. Priced $6-$120/mo across four tiers. Losing ground to Hootsuite (enterprise) and Later (Instagram-first) but still profitable and cash-generative.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
All plans compared
| # | Plan | Buffer monthly | Buffer annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | 0 |
| 2 | Essentials / Comfort | 6 | 5 | 12 | 12 |
| 3 | Team / Power | 12 | 10 | custom | custom |
What each is best for
Social media scheduling and analytics from a fully-remote 80-person company known for radical transparency (publishes salaries, revenue publicly). Positioned as the alternative to Hootsuite for small businesses and creators. Distinctive for its calm, no-upsell culture. Priced $6-$120/mo across four tiers. Losing ground to Hootsuite (enterprise) and Later (Instagram-first) but still profitable and cash-generative.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
At a glance
| Buffer | Mailerlite | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $6/mo | $12/mo |
| Enterprise available | — | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | July 27, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.