Buffer vs Yext — Pricing, Plans, and Verified Costs (2026)
Buffer starts at $6/mo. Yext uses custom pricing — request a quote to compare.
Social media scheduling and analytics from a fully-remote 80-person company known for radical transparency (publishes salaries, revenue publicly). Positioned as the alternative to Hootsuite for small businesses and creators. Distinctive for its calm, no-upsell culture. Priced $6-$120/mo across four tiers. Losing ground to Hootsuite (enterprise) and Later (Instagram-first) but still profitable and cash-generative.
The enterprise digital-presence-management platform (formerly known as the location-listings company), publicly traded (YEXT). Positioned as the alternative to Moz Local and BrightLocal for multi-location brands with 10+ locations. Distinctive for pushing structured business info (hours, menus, services) to 100+ publishers via API, plus AI-answer platforms (they call this 'Answers'). Starts $199/mo per location; enterprise contracts run $50K-$500K+/yr for chains. Real cost bloat: per-location licensing scales linearly.
All plans compared
| Tier role | Plan | Buffer monthly | Buffer annual | Yext monthly | Yext annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Essentials / — | $6 | $5 | — | — |
| Teams | Team / — | $12 | $10 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Buffer is worth it if… solo creators and small marketing teams (1-10 people) that need reliable scheduling across Instagram, LinkedIn, X, Facebook, TikTok, and Threads — without Sprout Social's enterprise pricing. Free plan covers 3 channels; Team adds analytics and collaboration.
Yext is worth it if… large multi-location brands (100-10,000+ locations) that need enterprise-scale digital knowledge management — syncing business data (hours, offers, menus) across Google, Bing, Facebook, Apple Maps, and 200+ directories. Custom-quoted by location count + modules; typical enterprise contracts $10K-$500K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Buffer over Yext if…
Choose Buffer if…
- You want fixed-price predictability (per seat, from $6/mo).
- You match the profile Buffer is built for: solo creators and small marketing teams (1-10 people) that need reliable scheduling across Instagram, LinkedIn, X, Facebook, TikTok, and Threads — without Sprout Social's enterprise pricing.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Yext if…
- You're comfortable with Yext's custom pricing entry point.
- You match the profile Yext is built for: large multi-location brands (100-10,000+ locations) that need enterprise-scale digital knowledge management — syncing business data (hours, offers, menus) across Google, Bing, Facebook, Apple Maps, and 200+ directories.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Buffer | Yext | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $6/mo | Custom |
| Enterprise available | No | Yes |
| Pricing model | Per Seat | — |
| Last verified | September 17, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.