Constant Contact vs Mailerlite — Pricing, Plans, and Verified Costs (2026)
Constant Contact and Mailerlite both start at $12/mo on their entry tier.
See price history: Constant Contact · Mailerlite
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Constant Contact (Unknown model) — Constant Contact bills on a fixed plan from $12/mo, so the listed price is what you pay regardless of volume.
- Mailerlite (Per Usage) — Mailerlite bills on usage — Subscribers on top of a paid plan starting at $12/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
One of the original email marketing platforms (founded 1995), positioned as the beginner-friendly alternative to Mailchimp for very-small-business and nonprofit segments. Distinctive for its 98% inbox delivery rate and dedicated live-support model — unusual in the SMB email space. Restructured 2026 with 3 published tiers (Lite/Standard/Premium) plus custom Teams tier for franchises and multi-location businesses. Lite starts at $12/mo monthly ($8.40 annual) for 500 contacts scaling by list size. 30% off first 3 months promo currently active. Owned by Endurance International / Newfold Digital.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
All plans compared
| Tier role | Plan | Constant Contact monthly | Constant Contact annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Lite / Comfort | $12 | $10.2 | $12 | $10.8 |
| Mid tier | Standard / — | $35 | $29.75 | — | — |
| Pro / power | Premium / Power | $80 | $68 | $25 | $22.5 |
| Teams | Teams / — | Custom | Custom | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Constant Contact is worth it if… very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers. Lite covers newsletter-only needs with 1 automation template; Standard adds A/B testing and 3 automations; Premium unlocks unlimited automations, SEO recommendations, and Google Ads manager; Teams for multi-location businesses.
Mailerlite is worth it if… creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity. Free covers newsletters with under 250 subs (post-July 2026 cut); Comfort adds landing pages, automations, and covers up to 500 subs.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Constant Contact over Mailerlite if…
Choose Constant Contact if…
- You're comfortable with Constant Contact's from $12/mo entry point.
- You match the profile Constant Contact is built for: very-small businesses, nonprofits, and event organizers who want email + basic automation + live phone support — particularly if you've outgrown MailerLite's free tier and want more hand-holding than Mailchimp offers.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Mailerlite if…
- You want to pay only for actual usage (per usage, from $12/mo).
- You match the profile Mailerlite is built for: creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Constant Contact | Mailerlite | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $12/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Verification | Verified August 12, 2026 | Verified September 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 25, 2026. Tracked daily.
Frequently asked questions
See other alternatives in Marketing & Email
Explore more alternatives
Common questions about Constant Contact and Mailerlite
- How much does Constant Contact cost in 2026?
- Does Constant Contact have a free plan?
- How often does Constant Contact change prices?
- What are the best Constant Contact alternatives in 2026?
- How much does Mailerlite cost in 2026?
- Does Mailerlite have a free plan?
- How often does Mailerlite change prices?
- What are the best Mailerlite alternatives in 2026?