ConvertKit vs Mailerlite: Pricing Comparison (2026)
ConvertKit starts at $39/mo. Mailerlite starts at $12/mo. Mailerlite is $27/mo cheaper on the entry tier than ConvertKit.
See price history: ConvertKit · Mailerlite
Email platform built specifically for creators and course sellers, rebranded from ConvertKit to Kit in 2024. Distinctive for tag-based (not list-based) subscriber management, which fits how creators segment audiences. Popular with newsletter operators, course creators, and one-person media businesses. Free plan up to 10K subscribers, paid plans add automation and commerce features. Facing pressure from Beehiiv (creator-native) and Substack (built-in monetization).
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
All plans compared
| # | Plan | ConvertKit monthly | ConvertKit annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | 0 |
| 2 | Creator / Comfort | 39 | 33 | 12 | 12 |
| 3 | Creator Pro / Power | 79 | 66 | custom | custom |
What each is best for
Email platform built specifically for creators and course sellers, rebranded from ConvertKit to Kit in 2024. Distinctive for tag-based (not list-based) subscriber management, which fits how creators segment audiences. Popular with newsletter operators, course creators, and one-person media businesses. Free plan up to 10K subscribers, paid plans add automation and commerce features. Facing pressure from Beehiiv (creator-native) and Substack (built-in monetization).
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
At a glance
| ConvertKit | Mailerlite | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $39/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | July 24, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.