Definite vs Heap — Pricing, Plans, and Verified Costs (2026)
Definite starts at $500/mo. Heap starts at $300/mo. Heap is $200/mo cheaper on the entry tier than Definite.
AI-native BI — connect your data warehouse (Snowflake, BigQuery, Redshift), ask questions in natural language, get dashboards. Pricing: Team $500/mo (up to 10 users), Business $2,000/mo (unlimited users + governance), Enterprise custom. Popular with mid-market data teams that want a modern BI layer without Looker's cost or complexity.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
All plans compared
| Tier role | Plan | Definite monthly | Definite annual | Heap monthly | Heap annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Business / Growth | $2000 | $1600 | $300 | $300 |
| Teams | Team / — | $500 | $400 | — | — |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Definite is worth it if… mid-market companies that have a data warehouse and want an AI-native BI tool without Looker's implementation overhead. Team ($500/mo) suits early-stage; Business ($2K/mo) suits scale-ups.
Heap is worth it if… product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Definite over Heap if…
Choose Definite if…
- You want fixed-price predictability (tiered, from $500/mo).
- You match the profile Definite is built for: mid-market companies that have a data warehouse and want an AI-native BI tool without Looker's implementation overhead.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Heap if…
- You're comfortable with Heap's from $300/mo entry point.
- You match the profile Heap is built for: product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Definite | Heap | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $500/mo | $300/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Tiered | — |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Tracked daily.