Domo vs Hotjar: Pricing Comparison (2026)
Domo starts at Free. Hotjar starts at $39/mo. Domo is $39/mo cheaper on the entry tier than Hotjar.
Domo is a data experience platform with credit-based consumption pricing (no per-seat fees, unlimited users). Credits consumed on data storage, table updates, workflow runs, ML inference. 30-day free trial.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
All plans compared
| # | Plan | Domo monthly | Domo annual | Hotjar monthly | Hotjar annual |
|---|---|---|---|---|---|
| 1 | Free Trial / Free | 0 | 0 | 0 | 0 |
| 2 | Custom / Observe Plus | custom | custom | 39 | 32 |
| 3 | Observe Business | — | — | 99 | 80 |
| 4 | Observe Scale | — | — | 213 | 171 |
What each is best for
Domo is a data experience platform with credit-based consumption pricing (no per-seat fees, unlimited users). Credits consumed on data storage, table updates, workflow runs, ML inference. 30-day free trial.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
At a glance
| Domo | Hotjar | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | Free | $39/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Freemium |
| Last verified | August 28, 2026 | August 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 28, 2026. Tracked daily.