Fathom Analytics vs Heap — Pricing, Plans, and Verified Costs (2026)
Fathom Analytics starts at $15/mo. Heap starts at $300/mo. Fathom Analytics is $285/mo cheaper on the entry tier than Heap.
See price history: Fathom Analytics · Heap
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Fathom Analytics (Per Usage) — Fathom Analytics bills purely on usage — Monthly pageviews. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Heap (Unknown model) — Heap bills on a fixed plan from $300/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Privacy-first web analytics from the founders of PinPoint. Positioned as the alternative to Google Analytics for teams that want cookieless analytics + full dashboard access to team members. Distinctive for its dead-simple UX (single screen, no funnels or cohorts) and flat pricing regardless of pageviews. Priced $14-$84/mo (based on pageview brackets). Bootstrapped, profitable, popular with indie hackers and SMB blogs. Note: unrelated to Fathom (meeting recorder).
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
All plans compared
| Tier role | Plan | Fathom Analytics monthly | Fathom Analytics annual | Heap monthly | Heap annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | 100K pageviews / Growth | $15 | $12.5 | $300 | $300 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Fathom Analytics is worth it if… privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed. Fixed monthly rate by pageviews (not per site — unlimited sites); Team adds email reports and API.
Heap is worth it if… product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Fathom Analytics over Heap if…
Choose Fathom Analytics if…
- You want to pay only for actual usage (per usage, from $15/mo).
- You match the profile Fathom Analytics is built for: privacy-conscious website owners who want Google Analytics alternatives that don't track individuals — GDPR/CCPA-compliant by default, no cookie banners needed.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Heap if…
- You're comfortable with Heap's from $300/mo entry point.
- You match the profile Heap is built for: product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Fathom Analytics | Heap | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $15/mo | $300/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | September 11, 2026 | September 15, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 15, 2026. Tracked daily.