Figma vs Tavus — Pricing, Plans, and Verified Costs (2026)
Figma starts at $20/mo. Tavus uses custom pricing — request a quote to compare.
Browser-based design tool that killed Sketch (Mac-only) through real-time collaboration. Adobe tried to acquire for $20B in 2022; deal blocked by regulators. Figma IPO'd in 2025 at higher valuation than the failed Adobe deal. Now expanding into product management (FigJam whiteboards, Figma Slides). Priced per editor across three seat types (Collab $3, Dev $12, Full $16) — the real cost lever is which seats each teammate needs, not which plan.
AI video personalization platform — generate thousands of personalized video variants at scale (e.g., '{FirstName}, thanks for signing up' as 10K unique clips). API-first pricing: Hobbyist $39/mo (25 min generation), Starter $375/mo (300 min + API), Growth $700/mo (500 min), Enterprise custom. Popular with sales, marketing, and lifecycle teams for personalized outreach.
All plans compared
| Tier role | Plan | Figma monthly | Figma annual | Tavus monthly | Tavus annual |
|---|---|---|---|---|---|
| Free / starter | Starter / — | Free | Free | — | — |
| Entry paid | Professional / Hobbyist | $20 | $16 | $39 | $39 |
| Mid tier | — / Starter | — | — | $375 | $300 |
| Pro / power | — / Growth | — | — | $700 | $560 |
| Teams | Organization / — | $55 | $55 | — | — |
| Enterprise | Enterprise | $90 | $90 | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Figma is worth it if… Figma is the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers. Professional covers most design teams; Organization adds design systems and SSO.
Tavus is worth it if… sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale. Hobbyist ($39/mo) suits testing; Starter ($375/mo) unlocks meaningful volume; Growth ($700/mo) suits real personalized-video campaigns.
Bottom line: Choose based on how you want to pay — Figma is per seat, Tavus is tiered.
Choose Figma over Tavus if…
Choose Figma if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Figma is built for: the design tool of choice for teams of 3+ working on web/mobile UI/UX with real-time collaboration and cross-functional handoff to PMs and engineers.
- You need a general-purpose design & creative option rather than a vertical-specific one.
Choose Tavus if…
- You want fixed-price predictability (tiered, custom pricing).
- You match the profile Tavus is built for: sales and lifecycle marketing teams that want to send genuinely personalized video (real names spoken, custom scripts) at scale.
- You need a general-purpose design & creative option rather than a vertical-specific one.
At a glance
| Figma | Tavus | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $20/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Tiered |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.