Gumroad vs Recurly: Pricing Comparison (2026)
Gumroad starts at Free. Recurly starts at $249/mo. Gumroad is $249/mo cheaper on the entry tier than Recurly.
Merchant-of-record platform for creators selling digital products (courses, ebooks, memberships). Positioned as the alternative to Stripe + Teachable + Podia for solo creators who want one tool to sell + deliver + handle tax. Distinctive for its 10% flat fee (no monthly subscription) that appeals to sellers just starting out. Founded by ex-Pinterest designer Sahil Lavingia (bootstrapped, transparently profitable). Popular with course creators, indie writers, and design assets sellers.
Subscription billing platform positioned as the alternative to Chargebee for teams that want dunning + retention analytics as the core value prop, not just billing infrastructure. Distinctive for its focus on reducing involuntary churn (failed payment recovery) which historically claims 3-8% of MRR. Core $249/mo + Professional $1K+/mo + Elite custom. Popular with subscription businesses where churn recovery ROI is measurable and material.
All plans compared
| # | Plan | Gumroad monthly | Gumroad annual | Recurly monthly | Recurly annual |
|---|---|---|---|---|---|
| 1 | Direct sales / Core | 10% + $0.50 per sale | — | 249 | 249 |
| 2 | Marketplace discovery / Professional | 30% flat per sale | — | 1000 | 1000 |
| 3 | Elite | — | — | custom | custom |
What each is best for
Merchant-of-record platform for creators selling digital products (courses, ebooks, memberships). Positioned as the alternative to Stripe + Teachable + Podia for solo creators who want one tool to sell + deliver + handle tax. Distinctive for its 10% flat fee (no monthly subscription) that appeals to sellers just starting out. Founded by ex-Pinterest designer Sahil Lavingia (bootstrapped, transparently profitable). Popular with course creators, indie writers, and design assets sellers.
Subscription billing platform positioned as the alternative to Chargebee for teams that want dunning + retention analytics as the core value prop, not just billing infrastructure. Distinctive for its focus on reducing involuntary churn (failed payment recovery) which historically claims 3-8% of MRR. Core $249/mo + Professional $1K+/mo + Elite custom. Popular with subscription businesses where churn recovery ROI is measurable and material.
At a glance
| Gumroad | Recurly | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | Free | $249/mo |
| Enterprise available | — | Yes |
| Pricing model | Per Usage | — |
| Last verified | July 21, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.