Heap vs Plausible — Pricing, Plans, and Verified Costs (2026)
Heap starts at $300/mo. Plausible starts at $9/mo. Plausible is $291/mo cheaper on the entry tier than Heap.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Heap (Unknown model) — Heap bills on a fixed plan from $300/mo, so the listed price is what you pay regardless of volume.
- Plausible (Per Usage) — Plausible bills purely on usage — Monthly pageviews. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
Privacy-first web analytics positioned as the alternative to Google Analytics for teams that want GDPR-native (no cookie banner needed) analytics. Distinctive for its "no personal data collected" claim and its lightweight script (<1KB) that doesn't slow sites. Priced $9-$149/mo based on pageview volume. Bootstrapped Estonian company. Popular with EU-based startups, indie hackers, and privacy-conscious teams tired of GA4's complexity.
All plans compared
| Tier role | Plan | Heap monthly | Heap annual | Plausible monthly | Plausible annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Growth / Starter | $300 | $300 | $9 | $7.5 |
| Pro / power | — / Growth | — | — | $14 | $11.67 |
| Teams | — / Business | — | — | $19 | $15.83 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Heap is worth it if… product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs.
Plausible is worth it if… privacy-conscious website owners and small teams who want simple, GDPR-compliant analytics without cookies — particularly if you value dashboard elegance over feature depth. Fixed monthly rate by pageviews (unlimited sites on paid tiers); Business adds team + email reports; self-hosted free forever.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Heap over Plausible if…
Choose Heap if…
- You're comfortable with Heap's from $300/mo entry point.
- You match the profile Heap is built for: product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Plausible if…
- You want to pay only for actual usage (per usage, from $9/mo).
- You match the profile Plausible is built for: privacy-conscious website owners and small teams who want simple, GDPR-compliant analytics without cookies — particularly if you value dashboard elegance over feature depth.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Heap | Plausible | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $300/mo | $9/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | September 15, 2026 | September 17, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.