Heap vs PostHog: Pricing Comparison (2026)
Heap starts at $300/mo. PostHog starts at Free. PostHog is $300/mo cheaper on the entry tier than Heap.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
Open-source product analytics + feature flags + session replay + surveys, positioned as the all-in-one alternative to Mixpanel + LaunchDarkly + FullStory + Typeform. Distinctive for self-hostable free tier (unlimited events on your infra) and its "we're the open-source everything" positioning. Cloud priced free-$450+/mo based on events + recordings. Popular with technical founders who don't want to stitch 4 tools together and prefer OSS over vendor lock-in.
All plans compared
| # | Plan | Heap monthly | Heap annual | PostHog monthly | PostHog annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | 0 |
| 2 | Growth / Pay-as-you-go | 300 | 300 | usage-based | — |
| 3 | Enterprise / Boost add-on | custom | custom | 250 | — |
| 4 | Scale add-on | — | — | 750 | — |
| 5 | Enterprise add-on | — | — | 2000 | — |
What each is best for
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
Open-source product analytics + feature flags + session replay + surveys, positioned as the all-in-one alternative to Mixpanel + LaunchDarkly + FullStory + Typeform. Distinctive for self-hostable free tier (unlimited events on your infra) and its "we're the open-source everything" positioning. Cloud priced free-$450+/mo based on events + recordings. Popular with technical founders who don't want to stitch 4 tools together and prefer OSS over vendor lock-in.
At a glance
| Heap | PostHog | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $300/mo | Free |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | July 25, 2026 | July 23, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.