Heap vs Rowy — Pricing, Plans, and Verified Costs (2026)
Heap starts at $300/mo. Rowy starts at $25/mo. Rowy is $275/mo cheaper on the entry tier than Heap.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
Low-code internal tools platform — build admin panels, dashboards, and internal apps on top of Firestore or Postgres, with an AI copilot. Pricing: Free (up to 3 users), Pro $25/user/mo, Business $50/user/mo (SSO + audit logs), Enterprise custom. Popular with product engineers who need internal tooling fast without frontend work.
All plans compared
| Tier role | Plan | Heap monthly | Heap annual | Rowy monthly | Rowy annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Growth / Pro | $300 | $300 | $25 | $20 |
| Teams | — / Business | — | — | $50 | $40 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Heap is worth it if… product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs.
Rowy is worth it if… product engineers who need to build internal tools (admin panels, ops dashboards) without spinning up a full frontend. Free tier good for evaluation; Pro ($25/user/mo) suits small teams; Business ($50/user/mo) adds SSO + audit.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Heap over Rowy if…
Choose Heap if…
- You're comfortable with Heap's from $300/mo entry point.
- You match the profile Heap is built for: product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Rowy if…
- You want fixed-price predictability (per seat, from $25/mo).
- You match the profile Rowy is built for: product engineers who need to build internal tools (admin panels, ops dashboards) without spinning up a full frontend.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Heap | Rowy | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $300/mo | $25/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Tracked daily.