Heap vs Sonar (Perplexity) — Pricing, Plans, and Verified Costs (2026)
Heap starts at $300/mo. Sonar (Perplexity) uses custom pricing — request a quote to compare.
See price history: Heap · Sonar (Perplexity)
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Heap (Unknown model) — Heap bills on a fixed plan from $300/mo, so the listed price is what you pay regardless of volume.
- Sonar (Perplexity) (Per Usage) — Sonar (Perplexity) bills purely on usage. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Product analytics that captures every click, tap, and swipe automatically — positioned as the alternative to Amplitude/Mixpanel for teams that don't want to define events upfront. Distinctive for autocapture (retroactive analysis of any user interaction). Acquired by Contentsquare in 2024. Free tier up to 10K sessions/mo; Growth ~$300/mo ($3,600/yr); Enterprise typically $30K-100K/yr. Popular with product teams who value 'ask any question later' over structured tracking.
Perplexity Sonar — the API version of Perplexity's search + reasoning models, priced for developers embedding real-time web-grounded answers into apps. Pricing: Sonar $1/M input + $1/M output tokens + $5/1K searches; Sonar Pro $3/M input + $15/M output + $5/1K searches; Sonar Reasoning $1/M in + $5/M out; Sonar Deep Research $2/M in + $8/M out + $5/1K searches. Popular with developers building AI apps that need real-time web grounding.
All plans compared
| Tier role | Plan | Heap monthly | Heap annual | Sonar (Perplexity) monthly | Sonar (Perplexity) annual |
|---|---|---|---|---|---|
| Free / starter | Free / Sonar | Free | Free | Free | Free |
| Entry paid | Growth / — | $300 | $300 | — | — |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Heap is worth it if… product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies. Growth covers small teams; Pro and Premier custom for larger orgs.
Sonar (Perplexity) is worth it if… Sonar is worth it for developers who want ChatGPT-quality answers grounded in current web results without building their own search + scrape + rerank pipeline. Base Sonar ($1/M tokens) is one of the cheapest real-time-web-grounded LLM APIs.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Heap over Sonar (Perplexity) if…
Choose Heap if…
- You're comfortable with Heap's from $300/mo entry point.
- You match the profile Heap is built for: product/growth teams (10-500 people) that want autocapture-based analytics — no manual event instrumentation — particularly if your engineering team is too busy to build tracking taxonomies.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Sonar (Perplexity) if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile Sonar (Perplexity) is built for: Sonar is worth it for developers who want ChatGPT-quality answers grounded in current web results without building their own search + scrape + rerank pipeline.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Heap | Sonar (Perplexity) | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $300/mo | Pricing not published |
| Enterprise available | Yes | No |
| Pricing model | — | Per Usage |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 26, 2026. Verification cadence varies by tool; check each tool page.