Hootsuite vs Insightly: Pricing Comparison (2026)
Hootsuite starts at $99/mo. Insightly starts at $29/mo. Insightly is $70/mo cheaper on the entry tier than Hootsuite.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
All plans compared
| # | Plan | Hootsuite monthly | Hootsuite annual | Insightly monthly | Insightly annual |
|---|---|---|---|---|---|
| 1 | Standard / Plus | 99 | 99 | 29 | 29 |
| 2 | Professional | 199 | 199 | 49 | 49 |
| 3 | Advanced / Enterprise | 399 | 399 | 99 | 99 |
| 4 | Enterprise / All-in-One Plus | custom | custom | 349 | 349 |
What each is best for
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
At a glance
| Hootsuite | Insightly | |
|---|---|---|
| Free plan | — | — |
| Entry price | $99/mo | $29/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Seat |
| Last verified | August 30, 2026 | August 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 30, 2026. Tracked daily.