Hootsuite vs Mailerlite: Pricing Comparison (2026)
Hootsuite starts at $99/mo. Mailerlite starts at $12/mo. Mailerlite is $87/mo cheaper on the entry tier than Hootsuite.
See price history: Hootsuite · Mailerlite
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
All plans compared
| # | Plan | Hootsuite monthly | Hootsuite annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| 1 | Standard / Free | 99 | 99 | 0 | 0 |
| 2 | Professional / Comfort | 199 | 199 | 12 | 9 |
| 3 | Advanced / Power | 399 | 399 | custom | custom |
| 4 | Enterprise | custom | custom | — | — |
What each is best for
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
At a glance
| Hootsuite | Mailerlite | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $99/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | August 12, 2026 | August 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 12, 2026. Tracked daily.