Hootsuite vs Moz Local: Pricing Comparison (2026)
Hootsuite starts at $99/mo. Moz Local starts at $16/mo. Moz Local is $83/mo cheaper on the entry tier than Hootsuite.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
All plans compared
| # | Plan | Hootsuite monthly | Hootsuite annual | Moz Local monthly | Moz Local annual |
|---|---|---|---|---|---|
| 1 | Standard / Lite | 99 | 99 | 14 | 14 |
| 2 | Professional / Preferred | 199 | 199 | 22 | 22 |
| 3 | Advanced / Elite | 399 | 399 | 33 | 33 |
| 4 | Enterprise | custom | custom | — | — |
What each is best for
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
At a glance
| Hootsuite | Moz Local | |
|---|---|---|
| Free plan | — | — |
| Entry price | $99/mo | $16/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | — |
| Last verified | August 30, 2026 | August 14, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 30, 2026. Tracked daily.
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Common questions about Hootsuite and Moz Local
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