Hootsuite vs Typefully: Pricing Comparison (2026)
Hootsuite starts at $99/mo. Typefully starts at $12.5/mo. Typefully is $86.5/mo cheaper on the entry tier than Hootsuite.
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
Twitter/X scheduling and drafting tool positioned as the alternative to Buffer for teams focused specifically on X and LinkedIn. Distinctive for AI-assisted rewriting, thread-composer UX, and analytics that reveal which tweets drove followers. Priced $12.50-$99/mo. Bootstrapped, popular with solopreneurs, growth marketers, and thought-leader founders building audiences on X. Cut prices in July 2026 to defend against native X/LinkedIn scheduling.
All plans compared
| # | Plan | Hootsuite monthly | Hootsuite annual | Typefully monthly | Typefully annual |
|---|---|---|---|---|---|
| 1 | Standard / Free | 99 | 99 | 0 | 0 |
| 2 | Professional / Starter | 199 | 199 | 12.50 | 10 |
| 3 | Advanced / Team | 399 | 399 | 25 | 20 |
| 4 | Enterprise | custom | custom | — | — |
What each is best for
The category-defining social media management platform, founded 2008 in Vancouver. Positioned as the enterprise-grade alternative to Sprout Social with deeper analytics + governance for regulated industries (banks, government, healthcare). Restructured 2026 into 'Hootsuite Social OS' with 5 modular products (Perch/Nest/Lumen/Wisdom/Parliament) and 4-tier subscription (Standard/Professional/Advanced/Enterprise). Wisdom AI included in every plan. Priced $99-$399/user/mo published, Enterprise custom. Under private equity ownership since 2019 (Vector Capital majority stake since 2024).
Twitter/X scheduling and drafting tool positioned as the alternative to Buffer for teams focused specifically on X and LinkedIn. Distinctive for AI-assisted rewriting, thread-composer UX, and analytics that reveal which tweets drove followers. Priced $12.50-$99/mo. Bootstrapped, popular with solopreneurs, growth marketers, and thought-leader founders building audiences on X. Cut prices in July 2026 to defend against native X/LinkedIn scheduling.
At a glance
| Hootsuite | Typefully | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $99/mo | $12.5/mo |
| Enterprise available | Yes | — |
| Pricing model | — | Flat Rate |
| Last verified | August 12, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 12, 2026. Tracked daily.