Hotjar vs LogRocket — Pricing, Plans, and Verified Costs (2026)
Hotjar starts at $39/mo. LogRocket starts at $176/mo. Hotjar is $137/mo cheaper on the entry tier than LogRocket.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Hotjar (Freemium) — Hotjar bills on a fixed plan from $39/mo, so the listed price is what you pay regardless of volume.
- LogRocket (Per Usage) — LogRocket bills on usage — $176/mo from 25K sessions/mo, scales via calculator to 4M+ on top of a paid plan starting at $176/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
Session replay + frontend performance monitoring + error tracking in one platform. Positioned as the alternative to running Sentry + FullStory + New Relic separately. Distinctive combined view: watch a user's session AND see their JavaScript errors AND their network requests in one timeline. Free 1K sessions/mo; Team $99/mo; Professional $250/mo; Enterprise custom. Popular with frontend engineering teams who need to debug 'user reported issue' fast.
All plans compared
| Tier role | Plan | Hotjar monthly | Hotjar annual | LogRocket monthly | LogRocket annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Observe Plus / Core | $39 | $32 | $176 | $176 |
| Pro / power | Observe Scale / — | $213 | $171 | — | — |
| Teams | Observe Business / — | $99 | $80 | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Hotjar is worth it if… product/marketing teams (5-100) that want session recordings + heatmaps + on-site surveys — the qualitative data behind why users behave the way they do. Observe covers session-based analytics; Ask adds surveys; Engage adds interviews.
LogRocket is worth it if… product/engineering teams (5-100) that want session replay + error monitoring + performance insights in one tool — particularly if you're debugging frontend issues that traditional APMs miss. Professional covers small teams; Enterprise custom for large orgs.
Bottom line: Choose based on how you want to pay — Hotjar is freemium, LogRocket is per usage.
Choose Hotjar over LogRocket if…
Choose Hotjar if…
- You want fixed-price predictability (freemium, from $39/mo).
- You match the profile Hotjar is built for: product/marketing teams (5-100) that want session recordings + heatmaps + on-site surveys — the qualitative data behind why users behave the way they do.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose LogRocket if…
- You want to pay only for actual usage (per usage, from $176/mo).
- You match the profile LogRocket is built for: product/engineering teams (5-100) that want session replay + error monitoring + performance insights in one tool — particularly if you're debugging frontend issues that traditional APMs miss.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Hotjar | LogRocket | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $39/mo | $176/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Freemium | Per Usage |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Tracked daily.
Frequently asked questions
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Common questions about Hotjar and LogRocket
- How much does Hotjar cost in 2026?
- Does Hotjar have a free plan?
- How often does Hotjar change prices?
- What are the best Hotjar alternatives in 2026?
- How much does LogRocket cost in 2026?
- Does LogRocket have a free plan?
- How often does LogRocket change prices?
- What are the best LogRocket alternatives in 2026?