Hotjar vs LogRocket: Pricing Comparison (2026)
Hotjar starts at $39/mo. LogRocket starts at $176/mo. Hotjar is $137/mo cheaper on the entry tier than LogRocket.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
Session replay + frontend performance monitoring + error tracking in one platform. Positioned as the alternative to running Sentry + FullStory + New Relic separately. Distinctive combined view: watch a user's session AND see their JavaScript errors AND their network requests in one timeline. Free 1K sessions/mo; Team $99/mo; Professional $250/mo; Enterprise custom. Popular with frontend engineering teams who need to debug 'user reported issue' fast.
All plans compared
| # | Plan | Hotjar monthly | Hotjar annual | LogRocket monthly | LogRocket annual |
|---|---|---|---|---|---|
| 1 | Free / Core | 0 | 0 | 176 | 176 |
| 2 | Observe Plus / Pro (+ Galileo AI) | 39 | 32 | Core + AI add-on | — |
| 3 | Observe Business / Enterprise | 99 | 80 | custom | custom |
| 4 | Observe Scale | 213 | 171 | — | — |
What each is best for
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
Session replay + frontend performance monitoring + error tracking in one platform. Positioned as the alternative to running Sentry + FullStory + New Relic separately. Distinctive combined view: watch a user's session AND see their JavaScript errors AND their network requests in one timeline. Free 1K sessions/mo; Team $99/mo; Professional $250/mo; Enterprise custom. Popular with frontend engineering teams who need to debug 'user reported issue' fast.
At a glance
| Hotjar | LogRocket | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $39/mo | $176/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Freemium | Per Usage |
| Last verified | August 25, 2026 | August 27, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 27, 2026. Tracked daily.