Hotjar vs Statsig: Pricing Comparison (2026)
Hotjar starts at $39/mo. Statsig starts at $150/mo. Hotjar is $111/mo cheaper on the entry tier than Statsig.
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
Product experimentation + feature flags + analytics platform, founded by ex-Facebook product infrastructure team. Positioned as the alternative to LaunchDarkly + Amplitude bundled — flags AND experimentation AND analytics on one platform. Distinctive for statistical rigor (built on the same experimentation framework Facebook uses internally). Free tier includes 1M events/mo. Pro $150/mo. Popular with product-led-growth teams that run continuous A/B tests as core practice. Acquired by OpenAI in 2025.
All plans compared
| # | Plan | Hotjar monthly | Hotjar annual | Statsig monthly | Statsig annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | 0 |
| 2 | Observe Plus / Pro | 39 | 32 | 150 | 150 |
| 3 | Observe Business / Enterprise | 99 | 80 | custom | custom |
| 4 | Observe Scale | 213 | 171 | — | — |
What each is best for
Session replay + heatmap analytics acquired by Contentsquare in 2021 for $500M. Positioned as the alternative to FullStory and Microsoft Clarity (free) for product and marketing teams. Distinctive for its combined qualitative + quantitative approach — heatmaps, recordings, feedback polls, surveys in one platform. Priced $32-$171/mo across four tiers. Real cost bloat comes from session capacity — high-traffic sites hit overages fast.
Product experimentation + feature flags + analytics platform, founded by ex-Facebook product infrastructure team. Positioned as the alternative to LaunchDarkly + Amplitude bundled — flags AND experimentation AND analytics on one platform. Distinctive for statistical rigor (built on the same experimentation framework Facebook uses internally). Free tier includes 1M events/mo. Pro $150/mo. Popular with product-led-growth teams that run continuous A/B tests as core practice. Acquired by OpenAI in 2025.
At a glance
| Hotjar | Statsig | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $39/mo | $150/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Freemium | — |
| Last verified | August 25, 2026 | August 27, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 27, 2026. Tracked daily.