Insightly vs Mailerlite — Pricing, Plans, and Verified Costs (2026)
Insightly starts at $29/mo. Mailerlite starts at $12/mo. Mailerlite is $17/mo cheaper on the entry tier than Insightly.
See price history: Insightly · Mailerlite
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Insightly (Per Seat) — Insightly bills on a fixed plan from $29/mo, so the listed price is what you pay regardless of volume.
- Mailerlite (Per Usage) — Mailerlite bills on usage — Subscribers on top of a paid plan starting at $12/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
All plans compared
| Tier role | Plan | Insightly monthly | Insightly annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Plus / Comfort | $29 | $29 | $12 | $10.8 |
| Mid tier | Professional / — | $49 | $49 | — | — |
| Pro / power | All-in-One Plus / Power | $349 | $349 | $25 | $22.5 |
| Enterprise | Enterprise | $99 | $99 | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Insightly is worth it if… Insightly is ideal for small-to-mid businesses wanting an all-in-one CRM + Marketing + Service without stitching multiple tools.
Mailerlite is worth it if… creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity. Free covers newsletters with under 250 subs (post-July 2026 cut); Comfort adds landing pages, automations, and covers up to 500 subs.
Bottom line: Choose based on how you want to pay — Insightly is per seat, Mailerlite is per usage.
Choose Insightly over Mailerlite if…
Choose Insightly if…
- You want fixed-price predictability (per seat, from $29/mo).
- You match the profile Insightly is built for: ideal for small-to-mid businesses wanting an all-in-one CRM + Marketing + Service without stitching multiple tools.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Mailerlite if…
- You want to pay only for actual usage (per usage, from $12/mo).
- You match the profile Mailerlite is built for: creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Insightly | Mailerlite | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $29/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.
Frequently asked questions
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Common questions about Insightly and Mailerlite
- How much does Insightly cost in 2026?
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- What are the best Insightly alternatives in 2026?
- How much does Mailerlite cost in 2026?
- Does Mailerlite have a free plan?
- How often does Mailerlite change prices?
- What are the best Mailerlite alternatives in 2026?