Insightly vs Mailerlite: Pricing Comparison (2026)
Insightly starts at $29/mo. Mailerlite starts at $12/mo. Mailerlite is $17/mo cheaper on the entry tier than Insightly.
See price history: Insightly · Mailerlite
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
All plans compared
| # | Plan | Insightly monthly | Insightly annual | Mailerlite monthly | Mailerlite annual |
|---|---|---|---|---|---|
| 1 | Plus / Free | 29 | 29 | 0 | 0 |
| 2 | Professional / Comfort | 49 | 49 | 12 | 9 |
| 3 | Enterprise / Power | 99 | 99 | custom | custom |
| 4 | All-in-One Plus | 349 | 349 | — | — |
What each is best for
Insightly is a unified CRM + Marketing + Service + AppConnect suite (Unbounce-owned). CRM Plus $29/user/mo, Pro $49, Enterprise $99. All-in-One bundles from $349/mo save up to 30%. Annual billing only.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
At a glance
| Insightly | Mailerlite | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $29/mo | $12/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | August 18, 2026 | August 18, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 18, 2026. Tracked daily.