Loom vs Slack: pricing, plans, and positioning compared

Verified pricing and side-by-side plan structures. Updated daily.

Side-by-side comparison

	Loom Communication	Slack Communication
Entry price	$15/mo	$8.75/mo
Annual discount	−17%	−17%
Free plan	Yes	Yes
Number of tiers	—	4
Positioning	Async video messaging (record + share Loom links), acquired by Atlassian for $975M in 2023. Positioned as the alternative to sending Slack novels or scheduling live meetings. Distinctive for the Chrome-extension UX that made recording as fast as writing an email. Now bundled into Atlassian's ecosystem — free plan capped at 5 videos, paid tiers add unlimited recording plus AI-generated summaries and action items.	Business messaging built around channels and workflows, acquired by Salesforce for $27.7B in 2021. Positioned as the alternative to email threads for team communication. Distinctive for its integrations depth (2,500+ apps) and the way it exposed how much internal knowledge lives in messages. Priced per ACTIVE user (not per seat) — inactive users don't bill, but active-member spikes surprise finance teams. Salesforce raised Business+ tier from $12.50 to $15/user in 2026 to fund AI features.
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