Mailerlite vs Moz Local — Pricing, Plans, and Verified Costs (2026)
Mailerlite starts at $12/mo. Moz Local starts at $20/mo. Mailerlite is $8/mo cheaper on the entry tier than Moz Local.
See price history: Mailerlite · Moz Local
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Mailerlite (Per Usage) — Mailerlite bills purely on usage — Subscribers. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Moz Local (Unknown model) — Moz Local bills on a fixed plan from $20/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
Local SEO listings management from Moz (the OG SEO tools company). Positioned as the value alternative to Yext for small businesses and single-location owners. Distinctive: you OWN your citations (unlike Yext's subscription-managed model). Lite $14/mo per location (listings + review monitoring), Preferred $22/mo (adds directories), Elite $33/mo (adds reputation management). Popular with SMB owners who can't justify Yext's $199/mo per location.
All plans compared
| Tier role | Plan | Mailerlite monthly | Mailerlite annual | Moz Local monthly | Moz Local annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Comfort / Lite | $12 | $10.8 | $20 | $16.58 |
| Mid tier | — / Preferred | — | — | $30 | $24.92 |
| Pro / power | Power / Elite | $25 | $22.5 | $40 | $33.25 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Mailerlite is worth it if… creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity. Free covers newsletters with under 250 subs (post-July 2026 cut); Comfort adds landing pages, automations, and covers up to 500 subs.
Moz Local is worth it if… multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext. Lite covers basic listing management; Preferred adds review management; Elite adds reputation monitoring.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Mailerlite over Moz Local if…
Choose Mailerlite if…
- You want to pay only for actual usage (per usage, from $12/mo).
- You match the profile Mailerlite is built for: creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Moz Local if…
- You're comfortable with Moz Local's from $20/mo entry point.
- You match the profile Moz Local is built for: multi-location businesses (5-500 locations) that need to sync Google Business Profile, Facebook, Yelp, and Bing across all locations — particularly if you're outside enterprise-scale territory of Yext.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Mailerlite | Moz Local | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $12/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | September 13, 2026 | September 13, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.
Frequently asked questions
See other alternatives in Marketing & Email
Explore more alternatives
Common questions about Mailerlite and Moz Local
- How much does Mailerlite cost in 2026?
- Does Mailerlite have a free plan?
- How often does Mailerlite change prices?
- What are the best Mailerlite alternatives in 2026?
- How much does Moz Local cost in 2026?
- Does Moz Local have a free plan?
- How often does Moz Local change prices?
- What are the best Moz Local alternatives in 2026?