Mailerlite vs Postel — Pricing, Plans, and Verified Costs (2026)
Mailerlite starts at $12/mo. Postel starts at $29/mo. Mailerlite is $17/mo cheaper on the entry tier than Postel.
See price history: Mailerlite · Postel
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Mailerlite (Per Usage) — Mailerlite bills on usage — Subscribers on top of a paid plan starting at $12/mo. The plan includes an allowance; anything beyond it is metered.
- Postel (Flat Rate) — Postel bills on a fixed plan from $29/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and formerly generous free tier. Restructured June 16, 2026: Growing Business renamed 'Comfort', paid tiers up 10-30% on effective per-subscriber basis (headline held, coverage shrank), free plan cut to 250 subs / 2,500 emails effective July 1, 2026. Priced $9-$12/mo Comfort tier (annual/monthly). Owned by Vista Equity Partners since 2021. Popular with creators and small businesses in Europe.
AI writing and scheduling tool for X (Twitter) and LinkedIn, built for people who post under their own name rather than a brand account. Distinctive for analysing viral posts to generate drafts in the user's own voice, a speech-to-post flow, and turning YouTube videos, podcasts and articles into posts. Also ships MCP servers for X and LinkedIn, so posts can be drafted from Claude or other AI assistants. Priced $19-$29/mo billed yearly, plus a done-for-you managed service. German-run, ~1,500 customers. Closest tracked alternative is Typefully; also competes with Buffer and Hootsuite.
All plans compared
| Tier role | Plan | Mailerlite monthly | Mailerlite annual | Postel monthly | Postel annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Comfort / Starter | $12 | $10.8 | $29 | $19 |
| Pro / power | Power / Professional | $25 | $22.5 | $49 | $29 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Mailerlite is worth it if… creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity. Free covers newsletters with under 250 subs (post-July 2026 cut); Comfort adds landing pages, automations, and covers up to 500 subs.
Postel is worth it if… AI writing and scheduling tool for X (Twitter) and LinkedIn, built for people who post under their own name rather than a brand account. Distinctive for analysing viral posts to generate drafts in the user's own voice, a speech-to-post flow, and turning YouTube videos, podcasts and articles into posts.
Bottom line: Choose based on how you want to pay — Mailerlite is per usage, Postel is flat rate.
Choose Mailerlite over Postel if…
Choose Mailerlite if…
- You want to pay only for actual usage (per usage, from $12/mo).
- You match the profile Mailerlite is built for: creators and SMBs (post-restructure: under 500 subscribers) who want polished email marketing at lower price than Mailchimp — particularly if you value modern templates and drag-and-drop simplicity.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
Choose Postel if…
- You want fixed-price predictability (flat rate, from $29/mo).
- You match the profile Postel is built for: AI writing and scheduling tool for X (Twitter) and LinkedIn, built for people who post under their own name rather than a brand account.
- You need a general-purpose marketing & email option rather than a vertical-specific one.
At a glance
| Mailerlite | Postel | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $12/mo | $29/mo |
| Enterprise available | Yes | No |
| Pricing model | Per Usage | Flat Rate |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Tracked daily.
Frequently asked questions
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Common questions about Mailerlite and Postel
- How much does Mailerlite cost in 2026?
- Does Mailerlite have a free plan?
- How often does Mailerlite change prices?
- What are the best Mailerlite alternatives in 2026?
- How much does Postel cost in 2026?
- Does Postel have a free plan?
- How often does Postel change prices?
- What are the best Postel alternatives in 2026?