Mailerlite vs Whitespark Local Citation Finder: Pricing Comparison (2026)
Mailerlite starts at $12/mo. Whitespark Local Citation Finder starts at $33/mo. Mailerlite is $21/mo cheaper on the entry tier than Whitespark Local Citation Finder.
See price history: Mailerlite · Whitespark Local Citation Finder
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).
All plans compared
| # | Plan | Mailerlite monthly | Mailerlite annual | Whitespark Local Citation Finder monthly | Whitespark Local Citation Finder annual |
|---|---|---|---|---|---|
| 1 | Free / Small Business | 0 | 0 | 33 | 33 |
| 2 | Comfort / Professional | 12 | 12 | 41 | 41 |
| 3 | Power / Agency | custom | custom | 49 | 49 |
| 4 | Enterprise | — | — | 149 | 149 |
What each is best for
European (Lithuanian) email platform positioned as the value alternative to Mailchimp for SMBs. Distinctive for its transparent pricing (public tiers, no per-contact games) and generous free tier (up to 1K subscribers, 12K emails/month). Priced $10-$29/mo across three tiers. Owned by Vista Equity Partners since 2021 — recently raised annual rate from $8.30 to $9/user/mo, narrowing the annual discount from 17% to 10%. Popular with creators and small businesses in Europe.
Whitespark's flagship local SEO product — finds and tracks citations (name/address/phone mentions across the web) for Google Business Profile ranking. Positioned as the affordable per-product alternative to BrightLocal and Moz Local for agencies that don't want a full suite subscription. Whitespark restructured pricing July 2026 (Small Business $33/Professional $41/Agency $49/Enterprise $149) — stored $17 was a legacy tier that no longer exists. Multi-product vendor: Whitespark also sells Local Rank Tracker, Local Platform, Reputation Builder as separate products, each with its own pricing (see other records).
At a glance
| Mailerlite | Whitespark Local Citation Finder | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $12/mo | $33/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | — |
| Last verified | July 28, 2026 | August 11, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 11, 2026. Tracked daily.