HeyGen
HeyGen · Design & Creative
AI avatar video platform positioned as the more consumer- and marketer-friendly alternative to Synthesia. Pricing: Free (limited), Creator $29/mo (15 mins/mo, 3 mins/video), Team $89/mo, Enterprise custom. Popular with marketing teams, agencies, and creators producing personalized AI video at scale.
In other words, HeyGen is worth it for marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies. Downside: same uncanny-valley issue as Synthesia; long-form professional training still uses Synthesia more often.
Pricing summary
Per user / per month
Depends on tier
Auto-verified 2026-09-19 from training data. Consumer-friendly Synthesia alternative. SKILL to reconfirm.
Not applicable
Enterprise learning + brand consistency? Synthesia. Want a real presenter? Loom. Full video editing with AI? Descript or Runway.
All plans
See a plain-English answer to “How much does HeyGen cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | 1 min/day free |
CreatorEntry tier | $29 | $24Save 17% | 15 mins/mo, 3 mins/video |
Team | $89 | $72Save 19% | 3 seats + unlimited mins + brand kit |
Enterprise | Custom | Custom | custom avatars, SSO, API |
Tier prices · View source →
Price history
Price tracking is just getting started for HeyGen. Full history will build as we log changes. See what we have so far →
Common questions about HeyGen
- Is HeyGen worth it?
- HeyGen is worth it for marketers and creators who want AI avatar videos at a lower price point than Synthesia, with strong personalization APIs (generate 10K unique videos with different names). Free tier for evaluation; Creator ($29) suits solo marketers; Team ($89) suits agencies.
- What are the pricing tiers of HeyGen?
- HeyGen has 4 plans: Free (free), Creator ($29/mo), Team ($89/mo), Enterprise (custom).
- How is HeyGen priced — per usage or subscription?
- HeyGen is priced tiered. You pay a recurring subscription rather than metered usage.
Frequently asked questions
About HeyGen pricing.
Alternatives in Design & Creative (29)
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At a glance
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