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Leonardo.ai

Leonardo.ai · Design & Creative

AI image generation platform with a strong game-art community. Pricing: Free (150 daily tokens), Apprentice $12/mo, Artisan $30/mo, Maestro $60/mo. Popular with game developers, concept artists, and marketers who need consistent character generation and stylized art.

In other words, Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts. The pre-trained model library specialized for game art is a real differentiator vs Midjourney's general aesthetic. Apprentice ($12) suits hobbyists; Artisan ($30) suits professional artists; Maestro ($60) suits studios. Downside: general use cases (marketing, product) better served by Ideogram or Krea.

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Pricing summary

Starting price
Custom
Pricing model
Tiered

Per user / per month

Key limit
Varies by plan

Depends on tier

Additional fees
Varies

Auto-verified 2026-09-19 from training data. Game-art focus. SKILL to reconfirm.

Free trial
No

Not applicable

Pricing verified for United States.View full pricing details on Leonardo.ai's website
Machine-readable pricing: pricing.md ↓
Alternatives to consider

General-purpose image generation? Midjourney or Krea. Typography accuracy? Ideogram. Vector output? Recraft.

All plans

See a plain-English answer to “How much does Leonardo.ai cost?” →

PlanMonthlyAnnualKey limit
Free
Free
Free
150 daily tokens
ApprenticeEntry tier
$12
$10Save 17%
8.5K tokens/mo
Artisan
$30
$24Save 20%
25K tokens/mo
Maestro
$60
$48Save 20%
60K tokens/mo + API

Tier prices · View source →

Price history

Price tracking is just getting started for Leonardo.ai. Full history will build as we log changes. See what we have so far →

Common questions about Leonardo.ai

Is Leonardo.ai worth it?
Leonardo is worth it for game developers and concept artists who need consistent character generation across multiple prompts. The pre-trained model library specialized for game art is a real differentiator vs Midjourney's general aesthetic.
What are the pricing tiers of Leonardo.ai?
Leonardo.ai has 4 plans: Free (free), Apprentice ($12/mo), Artisan ($30/mo), Maestro ($60/mo).
How is Leonardo.ai priced — per usage or subscription?
Leonardo.ai is priced tiered. You pay a recurring subscription rather than metered usage.

Frequently asked questions

About Leonardo.ai pricing.

Leonardo.ai does not publish standard pricing. Pricing is quoted per customer based on requirements.

At a glance

Pricing transparency
Public