How much does Mixpanel cost in 2026?
Mixpanel is free to use on its permanent free plan, and SaaS Price Hub has no verified paid list price on file. Mixpanel sits in the Analytics & Data category, where SaaS Price Hub tracks 19 tools with verified pricing. Verified against Mixpanel's pricing page.
⏱ Verified 53 days ago — this page pulls live from our directory and updates within 24 hours of any tracked price change.
Most recent tracked change: Mixpanel lowered its Entry tier from $24 to $0/month (-100%) on Jul 30, 2026.
Does Mixpanel have a free plan?
Yes. Mixpanel offers a permanent free plan covering 1M events/mo, core analytics, 10K session replays, 30 Spark AI queries.
What are all the Mixpanel pricing tiers?
Mixpanel publishes 3 plans:
- •Free: free — 1M events/mo, core analytics, 10K session replays, 30 Spark AI queries
- •Growth: custom quote — $0.28 per 1,000 events after free allowance, cap 20M events/mo
- •Enterprise: custom quote — contact sales, typically starts ~$25K/year
Is Mixpanel priced per seat, per usage, or hybrid?
Mixpanel is priced per usage (Per Usage), with monthly tracked users (mtus) as the limit that drives cost.
How often does Mixpanel change its pricing?
SaaS Price Hub recorded 1 tracked price change for Mixpanel in the last 12 months (0 increases, 1 decrease). The most recent was the Entry plan on July 30, 2026.
Full Mixpanel price historyWhere can I find Mixpanel's official pricing page?
Mixpanel publishes its own pricing at mixpanel.com/pricing.
Mixpanel official pricing pageCompare Mixpanel pricing to alternatives
Quick facts about Mixpanel pricing
- Pricing model
- Per Usage
- Key limit metric
- Monthly Tracked Users (MTUs)
- Free plan
- Yes
- Free trial
- No separate trial
- Enterprise pricing
- Available (custom quote)
- Native currency
- USD
- Category
- Analytics & Data
Who is Mixpanel best for?
In other words, Mixpanel is worth it for product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive. Free tier covers 1M events/month; Growth is pure usage-based per event; Enterprise custom. Moderate learning curve for cohort building. Native integrations with Segment, Snowflake, Salesforce, and 200+ tools. Downside: Feb 2026 restructure to event-based pricing surprised legacy customers, and 1M-event free tier fills fast for high-traffic products.
What is Mixpanel not for?
Open-source preference or team wanting session replay + feature flags? Pick PostHog. Best-in-class enterprise analytics? Amplitude.
Mixpanel plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| Free | 0 | 0 | 1M events/mo, core analytics, 10K session replays, 30 Spark AI queries |
| Growth | usage-based | — | $0.28 per 1,000 events after free allowance, cap 20M events/mo |
| Enterprise | custom | custom | contact sales, typically starts ~$25K/year |
Answer generated from SaaS Price Hub's daily-verified pricing tracker. Last updated July 30, 2026.
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