How much does Mailchimp cost in 2026?
Mailchimp's cheapest paid plan is Essentials at $13/month, or $10/month billed annually (23% off). The full tier structure runs from Free through Premium at $350/month across 4 plans. Mailchimp sits in the Marketing & Email category, where SaaS Price Hub tracks 31 tools with verified pricing. Verified against Mailchimp's pricing page.
⏱ Verified 4 days ago — this page pulls live from our directory and updates within 24 hours of any tracked price change.
Does Mailchimp have a free plan?
Yes. Mailchimp offers a permanent free plan covering 250 contacts, 500 sends/mo. Paid plans start at $13/month.
What are all the Mailchimp pricing tiers?
Mailchimp publishes 4 plans:
- •Free: free — 250 contacts, 500 sends/mo
- •Essentials: $13/month — 500 contacts, 5K sends/mo
- •Standard: $20/month — 500 contacts, multi-step automation
- •Premium: $350/month — up to 10K contacts
Is Mailchimp priced per seat, per usage, or hybrid?
Mailchimp is priced per usage (Per Usage), with contacts as the limit that drives cost.
How often does Mailchimp change its pricing?
SaaS Price Hub has recorded no tracked list-price change for Mailchimp in the last 12 months. Prices are re-checked against the vendor daily and any move is logged.
Full Mailchimp price historyWhere can I find Mailchimp's official pricing page?
Mailchimp publishes its own pricing at mailchimp.com/pricing.
Mailchimp official pricing pageCompare Mailchimp pricing to alternatives
Quick facts about Mailchimp pricing
- Pricing model
- Per Usage
- Key limit metric
- contacts
- Free plan
- Yes
- Free trial
- No separate trial
- Enterprise pricing
- Available (custom quote)
- Native currency
- USD
- Category
- Marketing & Email
Who is Mailchimp best for?
In other words, Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation. Very easy setup. Native integrations with Shopify, WooCommerce, Canva, and 300+ tools. Downside: per-contact pricing scales aggressively past 2K subscribers (often cheaper alternatives at that scale), and Intuit ownership has slowed feature velocity.
What is Mailchimp not for?
E-commerce with product-triggered flows? Pick Klaviyo. Creator-focused? ConvertKit or Beehiiv. Small list on tight budget? Mailerlite (free tier is bigger).
Mailchimp plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| Free | 0 | — | 250 contacts, 500 sends/mo |
| Essentials | 13 | — | 500 contacts, 5K sends/mo |
| Standard | 20 | — | 500 contacts, multi-step automation |
| Premium | 350 | — | up to 10K contacts |
Answer generated from SaaS Price Hub's daily-verified pricing tracker. Last updated September 17, 2026.
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