How much does Mailchimp cost in 2026?

Mailchimp's cheapest paid plan is Essentials at $13/month, or $10/month billed annually (23% off). The full tier structure runs from Free through Premium at $350/month across 4 plans. Mailchimp sits in the Marketing & Email category, where SaaS Price Hub tracks 33 tools with verified pricing. Pricing is currently under review.

Pricing under review

Mailchimp on SaaS Price Hub

Does Mailchimp have a free plan?

Yes. Mailchimp offers a permanent free plan covering 250 contacts, 500 sends/mo. Paid plans start at $13/month.

What are all the Mailchimp pricing tiers?

Mailchimp publishes 4 plans:

•Free: free — 250 contacts, 500 sends/mo
•Essentials: $13/month — 500 contacts, 5K sends/mo
•Standard: $20/month — 500 contacts, multi-step automation
•Premium: $350/month — up to 10K contacts

Is Mailchimp priced per seat, per usage, or hybrid?

Mailchimp is priced per usage (Per Usage), with contacts as the limit that drives cost.

How often does Mailchimp change its pricing?

SaaS Price Hub has recorded no tracked list-price change for Mailchimp in the last 12 months. Prices are sourced from the vendor's own page; verification cadence varies by tool, so check the tool page for its last confirmation date.

Full Mailchimp price history

Where can I find Mailchimp's official pricing page?

Mailchimp publishes its own pricing at mailchimp.com/pricing.

Mailchimp official pricing page

Compare Mailchimp pricing to alternatives

Mailchimp vs Mailerlite$12/mo Mailchimp vs ConvertKit$39/mo Mailchimp vs Klaviyo$20/mo Mailchimp vs Beehiiv$49/mo Mailchimp vs Buffer$6/mo

Quick facts about Mailchimp pricing

Pricing model: Per Usage
Key limit metric: contacts
Free plan: Yes
Free trial: No separate trial
Enterprise pricing: Available (custom quote)
Native currency: USD
Category: Marketing & Email

Who is Mailchimp best for?

In other words, Mailchimp is worth it for SMBs and solo creators who want email marketing + light e-commerce + landing pages — the household-name option with generous templates and easy setup. Free covers up to 500 contacts; Essentials adds automations; Standard adds journeys and A/B testing; Premium adds advanced segmentation. Very easy setup. Native integrations with Shopify, WooCommerce, Canva, and 300+ tools. Downside: per-contact pricing scales aggressively past 2K subscribers (often cheaper alternatives at that scale), and Intuit ownership has slowed feature velocity.

What is Mailchimp not for?

E-commerce with product-triggered flows? Pick Klaviyo. Creator-focused? ConvertKit or Beehiiv. Small list on tight budget? Mailerlite (free tier is bigger).

Sources

Pricing under review.

Mailchimp plans

Plan	Monthly	Annual	Key limit
Free	0	—	250 contacts, 500 sends/mo
Essentials	13	—	500 contacts, 5K sends/mo
Standard	20	—	500 contacts, multi-step automation
Premium	350	—	up to 10K contacts