Klaviyo vs Mailchimp: Pricing Comparison (2026)
Klaviyo starts at $20/mo. Mailchimp starts at $13/mo. Mailchimp is $7/mo cheaper on the entry tier than Klaviyo.
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
All plans compared
| # | Plan | Klaviyo monthly | Klaviyo annual | Mailchimp monthly | Mailchimp annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | — |
| 2 | Email / Essentials | 20 | — | 13 | — |
| 3 | Email + SMS / Standard | 35 | — | 20 | — |
| 4 | Premium | — | — | 350 | — |
What each is best for
Marketing automation built specifically for e-commerce, publicly traded (KVYO), ~$10B market cap. Positioned as the alternative to Mailchimp for e-commerce brands that need behavioral segmentation and revenue attribution. Distinctive for tight Shopify integration and its "attributed revenue" reporting that lets marketers show ROI cleanly. Priced per subscribed profile starting free; scales aggressively past 10K contacts. Real cost bloat comes from SMS add-on and abandoned-cart flows.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
At a glance
| Klaviyo | Mailchimp | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $20/mo | $13/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | July 29, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 29, 2026. Tracked daily.