How much does Klaviyo cost in 2026?
Klaviyo's cheapest paid plan is Email at $20/month, or $16/month billed annually (20% off). The full tier structure runs from Free through Email + SMS at $35/month across 3 plans. Klaviyo sits in the Marketing & Email category, where SaaS Price Hub tracks 33 tools with verified pricing. Checked against Klaviyo's pricing page.
⏱ Checked 33 days ago — this page pulls live from our directory and updates within 24 hours of any tracked price change.
Does Klaviyo have a free plan?
Yes. Klaviyo offers a permanent free plan covering up to 250 active profiles, 500 email sends/mo. Paid plans start at $20/month.
What are all the Klaviyo pricing tiers?
Klaviyo publishes 3 plans:
- •Free: free — up to 250 active profiles, 500 email sends/mo
- •Email: $20/month — 251-500 active profiles, 5K emails/mo
- •Email + SMS: $35/month — 251-500 active profiles + SMS credits
Is Klaviyo priced per seat, per usage, or hybrid?
Klaviyo is priced per usage (Per Usage), with contacts as the limit that drives cost.
How often does Klaviyo change its pricing?
SaaS Price Hub has recorded no tracked list-price change for Klaviyo in the last 12 months. Prices are sourced from the vendor's own page; verification cadence varies by tool, so check the tool page for its last confirmation date.
Full Klaviyo price historyWhere can I find Klaviyo's official pricing page?
Klaviyo publishes its own pricing at www.klaviyo.com/pricing.
Klaviyo official pricing pageCompare Klaviyo pricing to alternatives
Quick facts about Klaviyo pricing
- Pricing model
- Per Usage
- Key limit metric
- Contacts
- Free plan
- Yes
- Free trial
- No separate trial
- Enterprise pricing
- Available (custom quote)
- Native currency
- USD
- Category
- Marketing & Email
Who is Klaviyo best for?
In other words, Klaviyo is worth it for e-commerce brands (Shopify, WooCommerce, Magento) that need product-triggered email + SMS flows — abandoned cart, browse abandonment, post-purchase, winback — with revenue attribution baked in. Free covers up to 250 subscribers; paid tiers scale by subscriber count with email + SMS bundled or separate. Moderate learning curve for flow builder; templates get you started fast. Deep native integrations with Shopify, WooCommerce, BigCommerce, plus 300+ tools. Downside: subscriber-based pricing scales aggressively past 5K contacts, and non-e-commerce use cases feel forced.
What is Klaviyo not for?
Not e-commerce? Pick Mailchimp (general), ActiveCampaign (automation), or ConvertKit (creators). Enterprise with complex journeys? Braze or Iterable.
Klaviyo plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| Free | 0 | 0 | up to 250 active profiles, 500 email sends/mo |
| 20 | — | 251-500 active profiles, 5K emails/mo | |
| Email + SMS | 35 | — | 251-500 active profiles + SMS credits |
Answer generated from SaaS Price Hub's vendor-sourced pricing tracker; verification cadence varies by tool. Last updated October 3, 2026.
Browse all questions