ConvertKit vs Mailchimp: Pricing Comparison (2026)
ConvertKit starts at $39/mo. Mailchimp starts at $13/mo. Mailchimp is $26/mo cheaper on the entry tier than ConvertKit.
See price history: ConvertKit · Mailchimp
Email platform built specifically for creators and course sellers, rebranded from ConvertKit to Kit in 2024. Distinctive for tag-based (not list-based) subscriber management, which fits how creators segment audiences. Popular with newsletter operators, course creators, and one-person media businesses. Free plan up to 10K subscribers, paid plans add automation and commerce features. Facing pressure from Beehiiv (creator-native) and Substack (built-in monetization).
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
All plans compared
| # | Plan | ConvertKit monthly | ConvertKit annual | Mailchimp monthly | Mailchimp annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | — |
| 2 | Creator / Essentials | 39 | 33 | 13 | — |
| 3 | Creator Pro / Standard | 79 | 66 | 20 | — |
| 4 | Premium | — | — | 350 | — |
What each is best for
Email platform built specifically for creators and course sellers, rebranded from ConvertKit to Kit in 2024. Distinctive for tag-based (not list-based) subscriber management, which fits how creators segment audiences. Popular with newsletter operators, course creators, and one-person media businesses. Free plan up to 10K subscribers, paid plans add automation and commerce features. Facing pressure from Beehiiv (creator-native) and Substack (built-in monetization).
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
At a glance
| ConvertKit | Mailchimp | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $39/mo | $13/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | July 24, 2026 | July 28, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.