Mixpanel vs PostHog — Pricing, Plans, and Verified Costs (2026)
Mixpanel and PostHog both start at Free on their entry tier.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Mixpanel (Per Usage) — Mixpanel bills purely on usage — Free 1M events/mo, then $0.28 per 1,000 events on Growth plan. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- PostHog (Per Usage) — PostHog bills purely on usage — Free up to 1M events/mo, then usage-based. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.
Open-source product analytics + feature flags + session replay + surveys, positioned as the all-in-one alternative to Mixpanel + LaunchDarkly + FullStory + Typeform. Distinctive for self-hostable free tier (unlimited events on your infra) and its "we're the open-source everything" positioning. Cloud priced free-$450+/mo based on events + recordings. Popular with technical founders who don't want to stitch 4 tools together and prefer OSS over vendor lock-in.
All plans compared
| Tier role | Plan | Mixpanel monthly | Mixpanel annual | PostHog monthly | PostHog annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | — / Boost add-on | — | — | $250 | — |
| Pro / power | — / Scale add-on | — | — | $750 | — |
| Enterprise | Enterprise / Enterprise add-on | Custom | Custom | $2000 | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Mixpanel is worth it if… product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive. Free tier covers 1M events/month; Growth is pure usage-based per event; Enterprise custom.
PostHog is worth it if… product/growth teams that want product analytics + session replay + feature flags + A/B testing + surveys in one open-source platform — particularly if you value self-host option and pay-as-you-go pricing. Free tier includes 1M events + 5K replays/mo; pay-as-you-go beyond; add-ons for SSO/security/data warehouse.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Mixpanel over PostHog if…
Choose Mixpanel if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile Mixpanel is built for: product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose PostHog if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile PostHog is built for: product/growth teams that want product analytics + session replay + feature flags + A/B testing + surveys in one open-source platform — particularly if you value self-host option and pay-as-you-go pricing.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Mixpanel | PostHog | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | Free | Free |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Usage |
| Last verified | September 19, 2026 | September 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 19, 2026. Tracked daily.
Frequently asked questions
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Common questions about Mixpanel and PostHog
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- How much does PostHog cost in 2026?
- Does PostHog have a free plan?
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