Amplitude vs Mixpanel — Pricing, Plans, and Verified Costs (2026)
Amplitude starts at $49/mo. Mixpanel starts at Free. Mixpanel is $49/mo cheaper on the entry tier than Amplitude.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Amplitude (Unknown model) — Amplitude bills on a fixed plan from $49/mo, so the listed price is what you pay regardless of volume.
- Mixpanel (Per Usage) — Mixpanel bills purely on usage — Free 1M events/mo, then $0.28 per 1,000 events on Growth plan. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.
All plans compared
| Tier role | Plan | Amplitude monthly | Amplitude annual | Mixpanel monthly | Mixpanel annual |
|---|---|---|---|---|---|
| Free / starter | Starter / Free | Free | Free | Free | Free |
| Entry paid | Plus / — | $49 | $49 | — | — |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Amplitude is worth it if… Amplitude is the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions. Plus starts usage-based scaling per event; Growth is where enterprise features live.
Mixpanel is worth it if… product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive. Free tier covers 1M events/month; Growth is pure usage-based per event; Enterprise custom.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Amplitude over Mixpanel if…
Choose Amplitude if…
- You're comfortable with Amplitude's from $49/mo entry point.
- You match the profile Amplitude is built for: the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
Choose Mixpanel if…
- You want to pay only for actual usage (per usage, a free entry tier).
- You match the profile Mixpanel is built for: product/growth teams (5-500 people) that need behavioral event analytics — funnels, retention, cohorts — particularly if PostHog's open-source feels risky or Amplitude's pricing feels excessive.
- You need a general-purpose analytics & data option rather than a vertical-specific one.
At a glance
| Amplitude | Mixpanel | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $49/mo | Free |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | September 11, 2026 | September 19, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 19, 2026. Tracked daily.
Frequently asked questions
See other alternatives in Analytics & Data
Explore more alternatives
Common questions about Amplitude and Mixpanel
- How much does Amplitude cost in 2026?
- Does Amplitude have a free plan?
- How often does Amplitude change prices?
- What are the best Amplitude alternatives in 2026?
- How much does Mixpanel cost in 2026?
- Does Mixpanel have a free plan?
- How often does Mixpanel change prices?
- What are the best Mixpanel alternatives in 2026?