Amplitude vs Mixpanel: Pricing Comparison (2026)
Amplitude starts at $61/mo. Mixpanel starts at $24/mo. Mixpanel is $37/mo cheaper on the entry tier than Amplitude.
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.
All plans compared
| # | Plan | Amplitude monthly | Amplitude annual | Mixpanel monthly | Mixpanel annual |
|---|---|---|---|---|---|
| 1 | Starter / Free | 0 | 0 | 0 | 0 |
| 2 | Plus / Growth | 61 | 49 | $0.28 per 1K events after 1M free | — |
| 3 | Growth / Enterprise | custom | custom | custom | custom |
| 4 | Enterprise | custom | custom | — | — |
What each is best for
The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.
Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.
At a glance
| Amplitude | Mixpanel | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $61/mo | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | — | Per Usage |
| Last verified | July 25, 2026 | July 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 25, 2026. Tracked daily.