Zapier

The category-defining workflow automation platform ("if X then Y") supporting 7,000+ apps. Distinctive for the sheer breadth of app support — if a SaaS tool exists, Zapier probably connects to it. Priced by task volume rather than user count, which surprises teams running high-volume automations. Free tier includes 100 tasks/month; paid tiers scale to millions. Losing power-user share to Make (Integromat) and n8n (self-hostable open source), but still the default for non-technical users.