Workato
Workato · Developer & Infrastructure
Enterprise iPaaS (integration Platform as a Service) built for IT-led workflow automation, founded 2013. Positioned as the enterprise-grade alternative to Zapier for teams building complex multi-system workflows with governance, security, and workflow-app-building beyond simple triggers/actions. Distinctive for its low-code recipe builder + Workflow Apps (workflow-in-app) + Embedded/OEM offering used by HubSpot, Atlassian, Salesforce. Priced quote-based; reference $10K-$100K+/year across Workspace/Business/Enterprise tiers. $5.7B valuation (2022 Series E). Serves 20K+ enterprises including Netflix, HP, GitLab, Broadcom.
In other words, Workato is worth it for mid-large enterprises (500-10,000 employees) that need IT-governed workflow automation across SaaS + on-premise systems — particularly if Zapier feels too simple and Boomi/MuleSoft feel too heavy. Workspace covers a starter team ($10K/year); Business adds SSO + private connectors + custom apps; Enterprise adds compliance + dedicated environment + AI orchestration; Embedded for OEM/white-label. Steep learning curve; typically deployed by IT ops teams with certified admins. Deep native integrations with 1,200+ connectors including Salesforce, Workday, NetSuite, ServiceNow. Downside: opaque pricing (quote-based, real contracts $10K-$500K+/year), and Zapier/Make cover 80% of simpler use cases for a fraction of the cost.
Pricing summary
Per user / per month
Main metered limit
Added 2026-08-12 as G2 top-55 brand-gap batch (rank #86). Pricing is quote-based; reference $10K-$100K+/year per third-party trackers (Vendr, TrustRadius, Vantage). Actual quotes vary by workspaces + tasks/mo + connectors + embedded/OEM. $5.7B valuation (2022 Series E). Serves 20K+ enterprises. Founded 2013, Mountain View. Pricing Transparency = Partial. Also runs Workato Embedded (OEM) as separate product for SaaS vendors wanting to add integration marketplace to their product (Atlassian Marketplace, HubSpot Operations Hub examples).
Not applicable
Simpler use cases + low cost? Pick Zapier or Make. Open-source + self-hosted? n8n. Enterprise with mainframe/legacy needs? MuleSoft or Boomi. AI-native workflow automation? Retool or Bardeen.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
WorkspaceEntry tier | $833 | $833 | reference ~$10K/year Workspace Starter; 3 recipes, 100K tasks/mo, standard connectors |
Business | $2083 | $2083 | reference ~$25K/year; adds SSO/SAML, custom apps, private on-prem connectors, higher task limits |
Enterprise | Custom | Custom | Unlimited workspaces, dedicated env, HIPAA/SOC 2/GDPR compliance, workflow apps + AI orchestration, dedicated CSM |
Embedded (OEM) | Custom | Custom | White-label Workato in your product (used by Atlassian Marketplace, HubSpot Operations Hub, Salesforce) |
All tier prices verified August 12, 2026 · View source →
Price history
Price tracking is just getting started for Workato. Full history will build as we log changes. See what we have so far →
Common questions about Workato
Frequently asked questions
About Workato pricing.
Alternatives in Developer & Infrastructure (29)
See how Workato compares to other Developer & Infrastructure tools we track. Prices verified daily.
At a glance
- Key limit metric
- Workspaces + tasks per month
- Pricing transparency
- Partial
Integrates and connects
Not the right fit?
See alternatives to Workato