ActiveCampaign Marketing Starter vs Semrush: Pricing Comparison (2026)
ActiveCampaign Marketing Starter starts at $19/mo. Semrush starts at $139/mo. ActiveCampaign Marketing Starter is $120/mo cheaper on the entry tier than Semrush.
See price history: ActiveCampaign Marketing Starter · Semrush
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
All plans compared
| # | Plan | ActiveCampaign Marketing Starter monthly | ActiveCampaign Marketing Starter annual | Semrush monthly | Semrush annual |
|---|---|---|---|---|---|
| 1 | Starter / SEO | 19 | 15 | 139 | 117.33 |
| 2 | Plus / Starter (SEO + AI Search) | — | 49 | 199 | 165.17 |
| 3 | Pro / Pro+ (SEO + AI Search) | — | 79 | 299 | 248.17 |
| 4 | Enterprise / Advanced (SEO + AI Search) | — | 145 | 549 | 455.67 |
| 5 | Enterprise | — | — | custom | custom |
What each is best for
ActiveCampaign Marketing Starter is ActiveCampaign's entry marketing automation product — email marketing, drip campaigns, segmentation, and basic automation at 1,000 contacts baseline for $19/mo monthly ($15/mo annual). Price scales with contact list size: 10K contacts ≈ $149/mo Plus. ActiveCampaign sells 2 additional products with independent pricing not tracked here: ActiveCampaign Sales (standalone CRM), ActiveCampaign Bundle (Marketing + Sales combined at a discount, Bundle Plus at $93/mo is the sweet spot for many customers). All three products scale with contact count. Popular with SMBs and solopreneurs graduating from Mailchimp.
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
At a glance
| ActiveCampaign Marketing Starter | Semrush | |
|---|---|---|
| Free plan | — | — |
| Entry price | $19/mo | $139/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Flat Rate |
| Last verified | August 25, 2026 | August 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 25, 2026. Tracked daily.