Marketing & EmailPublicChecked October 4, 2026

Semrush Pricing

Semrush · Marketing & Email

Enterprise SEO + digital marketing platform, acquired by Adobe for $1.9B in cash (deal closed April 28, 2026) and now part of Adobe's Customer Experience (CX) Enterprise. Formerly publicly traded (SEMR) before the take-private. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing, and now Generative Engine Optimization / AI Search) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist), and increasingly as the Adobe-blessed answer to brand visibility across ChatGPT/Perplexity/AI Overviews. Priced $139-$549/mo across four main tiers plus custom Enterprise. Real cost bloat: user seats + Local + Trends + Content Marketplace still charge extra even after Adobe.

In other words, Semrush is worth it for marketing agencies and in-house SEO teams (5-100 people) that need the full SEO/PPC/content/AI Search stack — keyword research + rank tracking + backlink audit + site audit + content optimization + local SEO + AI visibility (ChatGPT/Perplexity/AI Overview citations). SEO covers small teams doing traditional search; Starter adds AI Search monitoring; Pro+ scales for growing agencies across multiple sites; Advanced adds API + deeper AI visibility for larger orgs. Steep learning curve; deep for full feature utilization. Native integrations with Google Search Console, Analytics, Data Studio, and 30+ tools. Now part of Adobe — expect deeper Adobe Experience Cloud tie-ins over the next 12-18 months. Downside: user seat scaling gets expensive (extra seats cost $45-90 each), and features spread thin trying to do everything.

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Pricing summary

Starting price

$139.95/mo

$117.33/mo billed annually

Pricing model

Flat Rate

Both

Key limit

Keywords tracked

Main metered limit

Free trial

7-day free trial

Pricing verified for United States.View full pricing details on Semrush's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

Focus on backlinks + link building? Pick Ahrefs. SEO on tight budget? SE Ranking or Mangools. Content-first? Surfer SEO or Clearscope.

All plans

See a plain-English answer to “How much does Semrush cost?” →

Plan	Monthly	Annual	Key limit
SEOEntry tier	$139	$117.33Save 16%	5 sites, 500 daily keywords, core SEO tools
Starter (SEO + AI Search)	$199	$165.17Save 17%	50 daily prompts + AI visibility reports
Pro+ (SEO + AI Search)	$299	$248.17Save 17%	15 sites, 1500 keywords, 100 daily prompts
Advanced (SEO + AI Search)	$549	$455.67Save 17%	40 sites, 5000 keywords, 200 daily prompts, API
Enterprise	Custom	Custom	unlimited projects, SSO, dedicated AM

All tier prices checked October 4, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for Semrush. Full history will build as we log changes. See what we have so far →

Common questions about Semrush

Is Semrush worth it?: Semrush is worth it for marketing agencies and in-house SEO teams (5-100 people) that need the full SEO/PPC/content/AI Search stack — keyword research + rank tracking + backlink audit + site audit + content optimization + local SEO + AI visibility (ChatGPT/Perplexity/AI Overview citations). SEO covers small teams doing traditional search; Starter adds AI Search monitoring; Pro+ scales for growing agencies across multiple sites; Advanced adds API + deeper AI visibility for larger orgs.
What are the pricing tiers of Semrush?: Semrush has 5 plans: SEO ($139/mo), Starter (SEO + AI Search) ($199/mo), Pro+ (SEO + AI Search) ($299/mo), Advanced (SEO + AI Search) ($549/mo), Enterprise (custom).
Does Semrush offer annual discounts?: Yes. Paying annually brings the entry plan from $139.95/month down to $117.33/month — about 16% cheaper.

Frequently asked questions

About Semrush pricing.

Semrush pricing starts at $139.95/month on monthly billing, or $117.33/month if billed annually — a 16% saving. Semrush offers 4 paid plans in total, ranging from $139 to $549/month. Enterprise pricing is custom-quoted.

Free-plan and free-trial availability for Semrush isn't confirmed in our tracker yet.

Semrush has 5 publicly-priced tiers as of October 4, 2026:
• SEO — $139/mo ($117.33/mo billed annually). 5 sites, 500 daily keywords, core SEO tools.
• Starter (SEO + AI Search) — $199/mo ($165.17/mo billed annually). 50 daily prompts + AI visibility reports.
• Pro+ (SEO + AI Search) — $299/mo ($248.17/mo billed annually). 15 sites, 1500 keywords, 100 daily prompts.
• Advanced (SEO + AI Search) — $549/mo ($455.67/mo billed annually). 40 sites, 5000 keywords, 200 daily prompts, API.
• Enterprise — custom-priced. unlimited projects, SSO, dedicated AM.

Semrush's pricing has been stable since Oct 11, 2026. See full history at /tools/semrush/price-history.

Semrush is on the premium end of Marketing & Email pricing at $139.95/month. Of the 31 Marketing & Email tools we track with published entry prices, only 1 are more expensive. The cheapest option in this category is Buffer at $6/month.