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Semrush

The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.

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Starts at
$139.95/mo
$117.33/mo billed annually
Annual discount
Save 16% with annual billing
7-day free trialFlat RateBothEnterprise available

All plans

Full tier structure not yet published — check back soon.

At a glance

Key limit metric
Keywords tracked
Pricing transparency
Public
Integrations

Integrates and connects

API access
Yes
Zapier / Make native
Yes
Ease of use
Medium
Key integrations
Google AnalyticsSearch ConsoleLooker StudioTrello

Frequently asked questions

About Semrush pricing.