Semrush
Semrush · Marketing & Email
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
In other words, Semrush is worth it for marketing agencies and in-house SEO teams (5-100 people) that need the full SEO/PPC/content stack — keyword research + rank tracking + backlink audit + site audit + content optimization + local SEO. Pro covers small teams; Guru adds content marketing tools; Business scales with API access. Steep learning curve; deep for full feature utilization. Native integrations with Google Search Console, Analytics, Data Studio, and 30+ tools. Downside: user seat scaling gets expensive (extra seats cost $45-90 each), and features spread thin trying to do everything.
Pricing summary
$117.33/mo billed annually
Both
Main metered limit
RESTRUCTURED Aug 15 2026: Semrush retired the Pro/Guru/Business tier structure and rebundled around AI Search. New tiers: SEO (entry, SEO-only), Starter/Pro+/Advanced (SEO + AI Search bundles). Entry price roughly stable but everything above entry repriced. Old Pro maps closest to new SEO tier. Old Guru and Business have no direct equivalent.
Focus on backlinks + link building? Pick Ahrefs. SEO on tight budget? SE Ranking or Mangools. Content-first? Surfer SEO or Clearscope.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
SEOEntry tier | $139 | $117.33Save 16% | 5 sites, 500 daily keywords, core SEO tools |
Starter (SEO + AI Search) | $199 | $165.17Save 17% | 50 daily prompts + AI visibility reports |
Pro+ (SEO + AI Search) | $299 | $248.17Save 17% | 15 sites, 1500 keywords, 100 daily prompts |
Advanced (SEO + AI Search) | $549 | $455.67Save 17% | 40 sites, 5000 keywords, 200 daily prompts, API |
Enterprise | Custom | Custom | unlimited projects, SSO, dedicated AM |
All tier prices verified August 24, 2026 · View source →
Price history
Price tracking is just getting started for Semrush. Full history will build as we log changes. See what we have so far →
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At a glance
- Key limit metric
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