Asana vs Basecamp: pricing, plans, and positioning compared

Verified pricing and side-by-side plan structures. Updated daily.

Side-by-side comparison

	Asana Project Management	Basecamp Project Management
Entry price	$13.49/mo	$15/mo
Annual discount	−19%	—
Free plan	Yes	Yes
Number of tiers	5	3
Positioning	Work management platform focused on projects, tasks, and strategic goal alignment. Alternative to running Jira + Confluence for non-engineering teams. Founded by Facebook co-founder Dustin Moskovitz; publicly traded but valuation compressed 60%+ from 2021 peak. Acquired Stack AI in May 2026 for $75M to add agent capabilities — first acquisition in 18 years. Popular with marketing, ops, and product teams; overkill for a 5-person team, underpowered for engineering-heavy orgs.	Project management from 37signals (the company behind Ruby on Rails and Hey email). Positioned as the anti-Slack, anti-Asana alternative for teams that want fewer tools and less feature bloat. Distinctive for founders David Heinemeier Hansson and Jason Fried's opinionated "work is not war" philosophy and their flat pricing: $299/mo flat for unlimited users on Pro Unlimited. Bootstrapped, profitable, cult-following in remote-first companies.
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