Asana
Asana · Project Management
Work management platform focused on projects, tasks, and strategic goal alignment. Alternative to running Jira + Confluence for non-engineering teams. Founded by Facebook co-founder Dustin Moskovitz; publicly traded but valuation compressed 60%+ from 2021 peak. Acquired Stack AI in May 2026 for $75M to add agent capabilities — first acquisition in 18 years. Popular with marketing, ops, and product teams; overkill for a 5-person team, underpowered for engineering-heavy orgs.
In other words, Asana is worth it for cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX. Starter covers most project needs; Advanced adds workload management and portfolios. Easy for basic tasks; moderate for custom fields and rules. Native integrations with Slack, Google Workspace, Microsoft 365, and 300+ apps. Downside: per-seat pricing scales aggressively at Advanced+, and formalized process makes it feel heavy for casual teams.
Pricing summary
$10.99/mo billed annually
Both
Main metered limit
Custom enterprise pricing available
No separate trial
Small team or informal projects? Pick Trello (free) or Todoist. Engineering-heavy team? Linear or Jira.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Personal | Free | Free | up to 10 users, basic task management |
StarterEntry tier | $13.49 | $10.99Save 19% | timeline + workflow automation (250/mo) |
Advanced | $30.49 | $24.99Save 18% | goals + resource management + AI |
Enterprise | Custom | Custom | SSO + advanced security |
Enterprise+ | Custom | Custom | + enhanced compliance |
All tier prices verified August 21, 2026 · View source →
Price history
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