Asana vs ClickUp — Pricing, Plans, and Verified Costs (2026)
Asana starts at $13.49/mo. ClickUp starts at $10/mo. ClickUp is $3.49/mo cheaper on the entry tier than Asana.
Work management platform focused on projects, tasks, and strategic goal alignment. Alternative to running Jira + Confluence for non-engineering teams. Founded by Facebook co-founder Dustin Moskovitz; publicly traded but valuation compressed 60%+ from 2021 peak. Acquired Stack AI in May 2026 for $75M to add agent capabilities — first acquisition in 18 years. Popular with marketing, ops, and product teams; overkill for a 5-person team, underpowered for engineering-heavy orgs.
All-in-one work platform positioned to replace "10 tools with one" (Asana + Trello + Jira + Notion + Google Docs). Distinctive for its aggressive feature velocity — often criticized as feature-overloaded but useful for teams wanting one tool for everything. Free tier includes unlimited tasks. Paid tiers priced aggressively low ($7-$19/user annual for Unlimited/Business) vs Asana ($10.99+) and Jira ($8+). Popular with founders and small ops teams.
All plans compared
| Tier role | Plan | Asana monthly | Asana annual | ClickUp monthly | ClickUp annual |
|---|---|---|---|---|---|
| Free / starter | Personal / Free | Free | Free | Free | Free |
| Entry paid | Starter / Unlimited | $13.49 | $10.99 | $10 | $7 |
| Pro / power | Advanced / Business Plus | $30.49 | $24.99 | $29 | $19 |
| Teams | — / Business | — | — | $19 | $12 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Asana is worth it if… cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX. Starter covers most project needs; Advanced adds workload management and portfolios.
ClickUp is worth it if… teams (10-500 people) that want an all-in-one task + docs + goals + chat + whiteboard tool — the Notion-meets-Asana consolidation play. Unlimited (free) covers small teams; Business adds workload/timelines; Business Plus adds workload capacity.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Asana over ClickUp if…
Choose Asana if…
- You want fixed-price predictability (per seat, from $13.49/mo).
- You match the profile Asana is built for: cross-functional teams (10-500 people) that need structured project management with dependencies, timelines, and cross-project reporting — without Jira's engineering-first UX.
- You need a general-purpose project management option rather than a vertical-specific one.
Choose ClickUp if…
- You want fixed-price predictability (per seat, from $10/mo).
- You match the profile ClickUp is built for: teams (10-500 people) that want an all-in-one task + docs + goals + chat + whiteboard tool — the Notion-meets-Asana consolidation play.
- You need a general-purpose project management option rather than a vertical-specific one.
At a glance
| Asana | ClickUp | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $13.49/mo | $10/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 18, 2026 | September 18, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 18, 2026. Tracked daily.