Asana vs ClickUp: pricing, plans, and positioning compared

Verified pricing and side-by-side plan structures. Updated daily.

Side-by-side comparison

	Asana Project Management	ClickUp Project Management
Entry price	$13.49/mo	$10/mo
Annual discount	−19%	−30%
Free plan	Yes	Yes
Number of tiers	5	4
Positioning	Work management platform focused on projects, tasks, and strategic goal alignment. Alternative to running Jira + Confluence for non-engineering teams. Founded by Facebook co-founder Dustin Moskovitz; publicly traded but valuation compressed 60%+ from 2021 peak. Acquired Stack AI in May 2026 for $75M to add agent capabilities — first acquisition in 18 years. Popular with marketing, ops, and product teams; overkill for a 5-person team, underpowered for engineering-heavy orgs.	All-in-one work platform positioned to replace "10 tools with one" (Asana + Trello + Jira + Notion + Google Docs). Distinctive for its aggressive feature velocity — often criticized as feature-overloaded but useful for teams wanting one tool for everything. Free tier includes unlimited tasks. Paid tiers priced aggressively low ($7-$19/user annual for Unlimited/Business) vs Asana ($10.99+) and Jira ($8+). Popular with founders and small ops teams.
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